the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Writing

Forget About the Numbers

When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.

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Pep Talks

The Best Things Are Ahead

Every opportunity and ‘win’ you’ve had so far is a jumping off platform for your next big win. The more you keep daring to roll the dice, the further ahead you’ll progress along the board.

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Pep Talks

The Rear View Mirror

When we’re in the thick of the journey, the finish line can feel non-existent. All we can see are the roadblocks we have yet to overcome, the challenges of today, and the chasm that exists in between where we are now and where we hope to be.

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Pep Talks

Pushing Through The Fear

Fear does not get to win. Fear does not get to smother your dreams to death. Sometimes the only way to get over it is to just do the damn thing.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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