Ashley Chow

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10 Jun 2020
Pep Talks

The Best Things Are Ahead

Momentum.

It’s a funny word that I’ve been throwing around a lot lately whenever anyone asks me how my writing is going. When I look up its definition, dozens of Physics websites pop up and talk about mass and velocity. Basically, it’s all about motion and movement. Like a snowball that grows bigger as it barrels down a hill.

I had slowly started to gain momentum when it came to writing. Last month, I started waking up early, sitting diligently at my desk, and prioritising my craft instead of answering emails. The first few days were torturous as I racked my brain for original ideas. But, slowly, the words began to spill out onto the page. The more I made myself sit in front of the blank page, the easier it became.

Then, I fell sick.

I think my body knew it was going to be a long weekend, so on Friday, it decided to crash. I felt fatigued, foggy, and frustrated because I knew I had to cancel all my plans with my friends. With a head that felt like it was stuffed full of cotton wool, I lay in bed and could barely lift my head off the pillow, let alone write.

Thankfully, my head cleared just in time for me to start working. But when I sat down to write for myself, my head was as blank as the page in front of me. I felt the same way you do when you’re just about to win a game of Snakes & Ladders, and one wrong roll of the dice causes you to slide back to the Start.  You almost feel like throwing up your hands and calling it a day.

In true form, when things don’t go my way, I sit and berate myself: why do I suck?

Turns out, I’m not the first person (or the last) to feel paralysed and deflated when I lose momentum with my craft or when I feel like I’m going backwards.

Elizabeth Gilbert talks about how some artists lose the ability to create freely after producing one great piece of work. When their craft receives widespread praise and accolades, they believe they’ve reached the ‘top,’ and once there, there’s no where else to go but down, down, down. It’s why Harper Lee didn’t publish anything substantial after To Kill a Mockingbird – she was scared.

Last week, I published two pieces on Medium. Both were accepted in big publications and were ‘curated,’ which is a fancy way of saying an editor thought it was good enough to actively promote across the platform. I was over the moon when I first found out, and I felt driven to create more.

But since then, I’m finding it hard to write something new. Something worthy that will replicate its success.  I’ve tasted the ‘high’ and now I’m scared of falling short.

But I’m learning that’s not the point.

Natalie Goldberg says we should give ourselves permission to fail. After she had published her wildly successful book, Writing Down the Bones, she signed a contract to write a second book about creativity. She entertained worries that she wasn’t going to live up to everyone’s expectations – but so what? She decided not to be intimidated by her success and allow herself to fail. Only then could she keep on writing.

It’s a lie to think my best work is behind us or I was ‘better off’ in the past. I’m always going to learn and grow as a person, and that’s naturally going to flow through to my writing.

All that to say, your best is not behind you; they’re ahead. Every opportunity and ‘win’ you’ve had so far is a jumping off platform for your next big win. You’ll continue to land promotions that match your expertise. You’ll get better at perfecting your craft and your work will land in front of the right audience. The more you keep daring to roll the dice, the further ahead you’ll progress along the board. There will be some dips and lows along the way (success isn’t linear, after all) but it’ll make the destination worth it.

This week, dare to keep stepping forward. Don’t be afraid to shoot high and miss. Give yourself permission to fail and keep creating anyways. Your future self will thank you. 


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Hi, I’m Ash

Hi, I’m Ash

I put words to emotions, tell stories for brands, and spend more time in my feelings than Drake does. I also send love letters every Wednesday because let's be honest - nothing exciting ever happens on a Wednesday,

Is it Me You’re Looking For?

My Life in Squares

The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
itsashchow
itsashchow
•
Follow
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/4
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
Follow
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/4
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
Follow
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/4
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
itsashchow
•
Follow
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/4

Recent Posts

  • When pre-launch doesn’t work

    September 2, 2023
  • A snorkelling mishap in the tropical deep end

    August 23, 2023
  • Who The Hell Am I??

    August 7, 2023

Ash In The Wild

The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
itsashchow
itsashchow
•
Follow
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/5
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
Follow
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/5
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
Follow
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/5
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
itsashchow
•
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Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/5
When I first started my business, I used to be so scared of selling. 

Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too.

But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience.

So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. 

But because I wasn't marketing or selling...

I wasn't getting as many clients…

Which meant I didn't get the revenue I wanted…

Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact.

But then I heard this mindset shift that really helped me:

Selling, when done ethically, isn’t bad.

Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them.

Because think about it:

If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself?

So if you've been scared to sell your courses or services, remember that selling isn't bad.

It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better.

And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick...

My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from.

Now booking for August. Link in bio. 
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.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
itsashchow
itsashchow
•
Follow
When I first started my business, I used to be so scared of selling. Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too. But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience. So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. But because I wasn't marketing or selling... I wasn't getting as many clients… Which meant I didn't get the revenue I wanted… Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact. But then I heard this mindset shift that really helped me: Selling, when done ethically, isn’t bad. Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them. Because think about it: If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself? So if you've been scared to sell your courses or services, remember that selling isn't bad. It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better. And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick... My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from. Now booking for August. Link in bio. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
3 months ago
View on Instagram |
5/5
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