Ashley Chow

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12 Dec 2018
All the Feelings

Fireworks and Feelings: A Note on Celebrating

I used to believe that I wasn’t worth celebrating.

As time creeps closer to my birthday, I inevitably feel Slumpy. I’m coining this term as the 8th dwarf in my emotional repertoire. He is the illegitimate love child of Grumpy and Sleepy who is perpetually anxious and likes to sit in the corner leaking tears over his abandonment issues. As the calendar flips closer to December, you can be sure he’ll rock up to the doorstep, dump his baggage in the room and overstay his visit.

Birthdays are synonymous with celebration and nobody ever dreams of giving Slumpy an invitation to the party. But sometimes, despite the best of our abilities, he gate crashes the event. He frets over planning a party because mixing friendship groups from all different walks of life is too stressful. He sows seeds of doubts that make you wonder if anyone will show up and whether they’ll enjoy themselves. Most of all, he makes you question if you’re even worthy of a celebration. 

To his credit, I don’t think Slumpy intends to be such a killjoy. Perhaps he’s even trying to protect us. “Expectation Management,” he’ll probably moan in his defense. When I look back over the years, birthdays always felt like such a disappointment. I wrote last week that a lot of weight tends to get placed on this day. We pile on the expectations for a better year. We wait for it to change us. We set deadlines and declare that this will be the year all our fantasies come true. We hope for the people we love to rally around us.

Most often, my day would end up feeling lackluster. Events would be planned and people wouldn’t make the effort to show up. If they did, the day revolved around them. Irreparable mistakes would happen- the type that hits you when you wake up the next morning and make you feel like although you’re a year older, you’re definitely not wiser. The day would end and something would feel off.  A culmination of disappointing birthdays later,and you can’t blame Slumpy for believing that you aren’t worth showing up for and don’t deserve to be celebrated.

A year ago, he showed up again in the weeks before my 21st birthday. I was studying in England at the time and given free reign to jump from country to country. This sounds like a perfect combination for a birthday, except for the fact that my flatmates and I were slammed with last minute assignments and no one felt up to planning a party. Like a long-awaited heir to the throne, society places 21 on a pedestal and heralds it as the year of adulthood. I had hoped to usher in the year with a bang and alongside the people I loved. Yet, being isolated from my community back home and a frantic rush to finish essays meant nothing special was going to happen this year either.

This sentiment was echoed back to me later that week when my friend’s workmate from Melbourne decided to visit our flat before his travels. Incidentally, it was his birthday the day we met and we were plus ones to a party hosted by the Surf Society. Amongst the cheers and loud music in the background, and drawn together by the fact we didn’t know anyone else, I asked him how his birthday was going.

“It’s…not exactly what I thought it’d be,” he said hesitantly. “I keep waiting to feel different. Like, I know I should be happy to be here and I’m waiting for it to hit me. But it doesn’t feel like a big deal.” The crestfallen expression on his face said it all. Silence hung in the air between us and all I could say was, “I know.”

If you’re anything like me, then you’ve probably spent most of your life waiting on the big things. I used to be all over the idea of grand gestures, like surprise parties or fireworks that light up the sky or intense feelings that slam into you to let you know this person’s ‘the one.’ I’m so expectant of the big things that anything smaller makes me question whether it’s right and I wonder why it always feels like there’s something missing. 

The problem with always looking up at the sky and waiting for the fireworks is that you miss out on what’s right in front of you. While your head is craned up towards the sky, you miss out on the people that are trying to celebrate you in their own way. You miss out on the magic of a slow burn that promises to keep flickering in the long run. Fireworks and grand gestures are an impressive spectacle, but once they fizz out you’re left with nothing but a dark sky. At the end of the day, I know I’d rather something meaningful that lasts for years to come, than something that only looks glamorous in the moment. The intimate memories created between close friends and the small, but intentional, actions are what imprints itself on your heart in the long run. That’s the golden stuff of life.

For my 21st, there was no huge party, no bar tab and no speeches that dragged on forever. Instead, my flat pulled together to rally around me at the last minute. The guys made an emergency trip to Tesco to buy a decadent cake topped with Maltesers. We laughed over the fact that cigarette lighters had to be held up instead of candles, and a single balloon found at the bottom of a show bag was inflated to celebrate me making it through the first year of my 20’s. Afterwards,we made our way into the city where I learnt how to (unsuccessfully) balance on my first mechanic bull and we danced the night away as fake snow rained down on our heads. It was the night my flatmate met his now girlfriend, and the night I got to see how time is a flimsy measure for the amount of impact we can make on others. It was a rushed, last minute affair, but it was enough. It wasn’t the big party I always imagined. But it ended up being more fulfilling than I ever thought possible.

As much as Slumpy and the rest of the dwarfs want to assert themselves and protect us, we can’t hand over the reigns to them. The story of Snow White is notable for the damsel in distress that has to rely on men and her feelings to save her from the Evil Queen. But sometimes we forget that we are the heroes of our own life and we get to choose what gets the most weight. Truth or Feelings. Fact or fiction.  

Someone once told me that I’ll be celebrated when I no longer feel that desire anymore. I don’t think that’s true. I think you should absolutely desire to be celebrated. You deserve the reminder that it’s not an accident you’re here today. You’re allowed to feel sentimental and all up in your feelings like a Drake song. There are years where it’ll feel eventful and everyone is gathered round for the glitz, glam and sparkle. And there’ll be years where you’ll have to be your own sparkle. The smaller, quieter, years allow you to be your own cheerleader and learn to celebrate yourself. You’re going to have to figure out how to love on and bust out the confetti for yourself before you can ever invite anyone else to do it for you.

Learn to celebrate the small sparks on the ground instead of worshiping the fireworks. Celebrate the grueling but golden process it took for you to get here. Celebrate the fact that despite all the hardships that came your way, you made it through. One day soon, someone’s going to love every bit of the mud that transformed you into who you are today.

All this to say that if a single shred of you has ever wondered whether you are worthy of being celebrated, hear me when I say you are, you are, you are.

Irrespective of who does or doesn’t show up for you, you’re worth celebrating. Every inch of you is worth breaking out the confetti and silly string for.

Your birthday will undeniably be someone’s favourite day because it’s the day you showed up to the world ready to leave a mark on people’s hearts.

So if no one else has ever made you feel special, know that you are, you are, you are. 


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Hi, I’m Ash

Hi, I’m Ash

I put words to emotions, tell stories for brands, and spend more time in my feelings than Drake does. I also send love letters every Wednesday because let's be honest - nothing exciting ever happens on a Wednesday,

Is it Me You’re Looking For?

My Life in Squares

The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
itsashchow
itsashchow
•
Follow
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/4
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
Follow
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/4
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
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Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/4
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
itsashchow
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Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/4

Recent Posts

  • When pre-launch doesn’t work

    September 2, 2023
  • A snorkelling mishap in the tropical deep end

    August 23, 2023
  • Who The Hell Am I??

    August 7, 2023

Ash In The Wild

The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
itsashchow
itsashchow
•
Follow
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/5
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
Follow
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/5
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
Follow
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/5
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
itsashchow
•
Follow
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/5
When I first started my business, I used to be so scared of selling. 

Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too.

But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience.

So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. 

But because I wasn't marketing or selling...

I wasn't getting as many clients…

Which meant I didn't get the revenue I wanted…

Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact.

But then I heard this mindset shift that really helped me:

Selling, when done ethically, isn’t bad.

Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them.

Because think about it:

If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself?

So if you've been scared to sell your courses or services, remember that selling isn't bad.

It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better.

And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick...

My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from.

Now booking for August. Link in bio. 
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
itsashchow
itsashchow
•
Follow
When I first started my business, I used to be so scared of selling. Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too. But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience. So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. But because I wasn't marketing or selling... I wasn't getting as many clients… Which meant I didn't get the revenue I wanted… Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact. But then I heard this mindset shift that really helped me: Selling, when done ethically, isn’t bad. Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them. Because think about it: If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself? So if you've been scared to sell your courses or services, remember that selling isn't bad. It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better. And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick... My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from. Now booking for August. Link in bio. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
3 months ago
View on Instagram |
5/5
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