the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Writing

Forget About the Numbers

When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.

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Pep Talks

The Best Things Are Ahead

Every opportunity and ‘win’ you’ve had so far is a jumping off platform for your next big win. The more you keep daring to roll the dice, the further ahead you’ll progress along the board.

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All the Feelings

A Letter On Creativity & Comparison

Here’s what I know about the comparison game: there are no winners. While you’re comparing yourself to that writer, they’re probably comparing themselves to someone else. The result is two individuals who feel deflated and less-than.

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Writing

How to Write About Pain

I’m sure there are places of pain in your heart—places where the sun hasn’t shined, places that are deep and are dark. Places begging to be seen or heard or understood. Here’s how you write about those places and that pain.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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