I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone – no matter how far along they are on the journey – goes through a stage where they’re crippled by the desire to be perfect.
You may never hear the words “I’m sorry” from the person that hurt you. But maybe hearing it from me is the push you need to start your healing process.
When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.
In the last 2 years, here’s what I’ve learnt about ‘not being good enough.’
A few weeks ago, I opened my inbox to see a big, fat sales pitch staring me down. I thought it’d be fun to take what I know about copywriting and dissect this email sales pitch so you can learn how to write emails that sell.
It’s been 2 whole years since I became a copywriter. They say hindsight is 20/20 so in true Ash-style, I’m going to do what I do best: write a letter to my past self sharing what I wish I knew two years ago.
Consider this your very own serendipitous virtual letter you stumbled across while trawling the internet.
Because even the most logical, analytical minds are rolling the dice and making moves on the board.
I feel honoured knowing that every person on my list has chosen to welcome me into their inbox. So I want to pass it forward, and tell you exactly why email lists are vital for any business or writer.
I’m tempted to nap for an hour. I’m my own boss, I tell myself. I’m in control of my day.
As someone who spends way too much time in her feelings, I’ve experienced my fair share of emotional hangovers and lived to tell the tale. So, put aside your Panadol and bottles of Gatorade, here’s how you really cure an emotional hangover.
There are times when I can’t let the dreaded overwhelm get the best of me. Important life tasks need to be completed. If I ever want to see my vision for my life come to fruition, I can’t be chained to my emotions.
It’s easy to adopt the world’s definition of success when all you see are the Kylie Jenner’s and Elon Musk’s of the world splattered across magazine covers. But it can come at a great cost.
Irrespective of who does or doesn’t show up for you, you’re worth celebrating. Every inch of you is worth breaking out the confetti and silly string for.
I got caught in the trap that writers who rely on their work for a living fall into. I wanted to be known for my beautiful prose and stories, just like the author whose words I’d stumbled on.
Closure is not a destination to be reached, it’s a habit. Just like how love is a daily decision to choose the other person, closure is an action we must rinse and repeat, like eating our vitamins daily or going to the gym.
Every opportunity and ‘win’ you’ve had so far is a jumping off platform for your next big win. The more you keep daring to roll the dice, the further ahead you’ll progress along the board.
Sooner or later, we have to put our foot down and just do the damn thing. We have to make a decision to leave behind the things that hold us back and push forward.
It’s a thought that creeps slowly into your mind when you’re struggling to fall asleep after a bad day. It’s an innocent question that can rapidly spiral out of control: are there good things ahead?
When we’re in the thick of the journey, the finish line can feel non-existent. All we can see are the roadblocks we have yet to overcome, the challenges of today, and the chasm that exists in between where we are now and where we hope to be.
Hand off your entire launch to a pro, then sit back and relax.
Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)
