Ashley Chow

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08 Jul 2020
All the Feelings

We Should Feel Celebrated No Matter How Our Birthday Turns Out

Slumpy is the 8th dwarf in my emotional repertoire.

He is the illegitimate love child of Grumpy and Sleepy; he is perpetually anxious, and likes to sit in the corner leaking tears over his abandonment issues. As the calendar flips closer to my birthday, you can be sure he’ll rock up to the doorstep, dump his baggage in the room, and overstay his visit.

Birthdays are synonymous with celebration and nobody ever dreams of giving Slumpy an invitation to the party. But sometimes, despite our best intentions, he gatecrashes the event. He shows up three days beforehand and frets over planning a party with different friendship groups. He sows seeds of doubts that make you wonder if anyone will show up and enjoy themselves. Most of all, he makes you question if you’re even worthy of a celebration.

To his credit, I don’t think Slumpy intends to be such a killjoy. Perhaps he’s even trying to protect us. “Expectation management,” he’ll grumble in his defence.

***

When I look back over the years, birthdays always felt like a disappointment. A lot of weight tends to get placed on this one day. We pile on the expectations for a better year. We wait for it to change us. We set deadlines and declare that this will be the year all our fantasies come true. We hope the people we love will rally around us, break out the confetti, and acknowledge that we came into the world on this glorious day.

But, most often, the day would end up feeling lacklustre. Events would be planned and people wouldn’t make the effort to show up. If they did, the day revolved around them.

Irreparable mistakes would happen — the type that hit you when you wake up the next morning and make you feel like although you’re a year older, you’re definitely not wiser. The day would end and something would feel off.

A culmination of disappointing birthdays later, and you can’t blame Slumpy for believing that you aren’t worth showing up for and don’t deserve to be celebrated.

***

Three years ago, Slumpy showed up just before my 21st birthday while I was studying in England.

Like a long-awaited heir to the throne, society places 21 on a pedestal and heralds it as the year of adulthood. If I’d been back home in Australia, I would have celebrated my birthday the way all my friends had — by throwing a grand party complete with a footlong dessert table, an unlimited bar tab, and mandatory 5-minute speeches declaring how loved I was.

Yet, being a whole world away from my community meant I wasn’t going to get the chance to experience this rite of passage. On top of this, my flatmates and I were slammed with last-minute assignments, leaving us with little energy to plan a party. It was clear nothing special was going to happen this year either.

This sentiment was echoed back to me later that week when I accompanied my friend to a party on his birthday. Amongst the cheers and loud music in the background, I asked him how he felt now that he too was turning 21.

“It’s…not exactly what I thought it’d be,” he said hesitantly. “I keep waiting to feel different. Like, I know I should be happy it’s my birthday but it doesn’t feel like a big deal.” The crestfallen expression on his face said it all. Silence hung in the air between us and all I could say was, “I know.”

***

If you’re anything like me, then you’ve probably spent most of your life waiting on the big things. I used to fantasise about the idea of grand gestures, like surprise parties or fireworks that light up the sky or intense feelings that slam into you to let you know this person’s ‘the one.’ I’m so expectant of the big things that anything smaller makes me question whether it’s right and I wonder why it always feels like there’s something missing.

The problem with always looking up at the sky and waiting for the fireworks is that you miss out on what’s right in front of you. While your head is craned up towards the sky, you miss out on the people that are trying to celebrate you in their own way. You miss out on the magic of a slow burn that promises to keep flickering in the long run.

Fireworks and grand gestures are an impressive spectacle, but once they fizz out you’re left with nothing but a dark sky. At the end of the day, I know I’d rather have something meaningful that lasts for years to come, than something that only looks glamorous in the moment. The intimate memories created between close friends and the small, but intentional, actions are what imprints itself on your heart in the long run. That’s the golden stuff of life.

***

For my 21st birthday, there was no huge party, no bar tab, and no formal speeches. Instead, my flat pulled together to celebrate me in their own way.

Instead of a decadent dessert table, the guys made an emergency trip to Tesco to buy a cake topped with Maltesers. Instead of sparklers and a ‘21’ candle sitting on the cake, they held up a cigarette lighter for me to blow out during their rendition of the ‘Happy Birthday’ song. While my party back home would’ve had fancy decorations strung up around the room, in England, a single balloon found at the bottom of a show bag was inflated to celebrate me making it through the first year of my 20’s. There were no long speeches. Instead, while dancing the night away, each of my flatmates pulled me aside to tell me how much my friendship meant to them.

That night, I got to see how small, but intentional, actions spoke louder than grand, empty gestures. It wasn’t the grand party I always imagined. But it ended up being more fulfilling than I ever thought possible.

***

As much as Slumpy and the rest of the dwarfs want to assert themselves and protect us, we can’t hand over the reigns to them. Snow White has to rely on men and her feelings to save her from the Evil Queen. But sometimes we forget that we are the heroes of our own lives and we get to choose what gets the most weight. Truth or Feelings. Fact or fiction.

Someone once told me that I’ll be celebrated when I no longer feel that desire anymore. I don’t think that’s true. I think you should absolutely desire to be celebrated. You deserve the reminder that it’s not an accident you’re here today. You’re allowed to feel sentimental and all up in your feelings like a Drake song.

There are years where it’ll feel eventful and everyone will gather around for the glitz, glam and sparkle. And there’ll be years where you’ll have to be your own sparkle. The smaller, quieter years allow you to be your own cheerleader and learn to celebrate yourself. You’re going to have to figure out how to love on and bust out the confetti for yourself before you can ever invite anyone else to do it for you.

Learn to celebrate the small sparks on the ground instead of worshipping the fireworks. Celebrate the gruelling but golden process it took for you to get here. Celebrate the fact that despite all the hardships that came your way, you made it through to another year.

So if a single shred of you has ever wondered whether you are worthy of being celebrated, hear me when I say you are, you are, you are.

Irrespective of who does or doesn’t show up for you, you’re worth celebrating. Every inch of you is worth breaking out the confetti and silly string for.

Your birthday will undeniably be someone’s favourite day because it’s the day you showed up to the world ready to leave a mark on people’s hearts.

So if no one else has ever made you feel special, know that you are, you are, you are.


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Hi, I’m Ash

Hi, I’m Ash

I put words to emotions, tell stories for brands, and spend more time in my feelings than Drake does. I also send love letters every Wednesday because let's be honest - nothing exciting ever happens on a Wednesday,

Is it Me You’re Looking For?

My Life in Squares

The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
itsashchow
itsashchow
•
Follow
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/4
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
Follow
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/4
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
Follow
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/4
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
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Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/4

Recent Posts

  • When pre-launch doesn’t work

    September 2, 2023
  • A snorkelling mishap in the tropical deep end

    August 23, 2023
  • Who The Hell Am I??

    August 7, 2023

Ash In The Wild

The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥

My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018.

It felt very "ew cringe" at the time. 

But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. 

The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. 

(And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.)

But I continued writing and building my body of work. 

Eventually, my first blog post landed me my first client...

And sparked a chain of events that led to me starting my copywriting business full-time in 2020. 

Sharing this because when we first start creating or pivoting into something new... 

And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... 

It's tempting to believe that what we're creating doesn't matter and we should give up. 

But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). 

The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. 

If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. 

More importantly, my words would never have found their way to the people it was supposed to.

I've said it before and I'll say it again (mostly to remind myself):

1) Your creations have impact - even if you can't always see it. 

2) If you want to be a creative for the long-haul, you have to create. 

Even when the numbers fluctuate. 

Even when it feels like you're speaking into a void.

Even when all the mud you're throwing at the wall just isn't sticking. 

Because you never know who will end up reading and passing your creations on to the next person who needs them. 

*shared with consent

#freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
itsashchow
itsashchow
•
Follow
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/5
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. 

On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did).

And I was ready to retreat to the safety of our hotel’s paddle pool. 

But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you.

There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives!

This wild snorkelling adventure got me thinking about what it's really like to be a business owner. 

I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. 

From my first project, to my first launch, all the way to trying to find the right contractors to hire —

I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat.

And I bet you have, too. 

Most of the time, it can feel like the tide is working against us. 

And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up.

But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) —

I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place.

So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an
and rediscover why you started in the first place.

Remember, every ebb has its flow.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
Follow
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/5
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say:

 "It feels both utterly surreal and completely normal all at the same time."

 Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. 

The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). 

And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
Follow
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/5
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
itsashchow
•
Follow
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/5
When I first started my business, I used to be so scared of selling. 

Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too.

But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience.

So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. 

But because I wasn't marketing or selling...

I wasn't getting as many clients…

Which meant I didn't get the revenue I wanted…

Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact.

But then I heard this mindset shift that really helped me:

Selling, when done ethically, isn’t bad.

Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them.

Because think about it:

If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself?

So if you've been scared to sell your courses or services, remember that selling isn't bad.

It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better.

And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick...

My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from.

Now booking for August. Link in bio. 
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
itsashchow
itsashchow
•
Follow
When I first started my business, I used to be so scared of selling. Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too. But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience. So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. But because I wasn't marketing or selling... I wasn't getting as many clients… Which meant I didn't get the revenue I wanted… Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact. But then I heard this mindset shift that really helped me: Selling, when done ethically, isn’t bad. Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them. Because think about it: If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself? So if you've been scared to sell your courses or services, remember that selling isn't bad. It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better. And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick... My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from. Now booking for August. Link in bio. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
3 months ago
View on Instagram |
5/5
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