Ashley Chow

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02 Sep 2023
Business

When pre-launch doesn’t work

Two years ago, I was putting the finishing touches on my pre-launch POWER framework and my free guide: How to POWER up Your Pre-Launch.

In it, I talked about how your pre-launch content is crucial for priming your audience so they’re in the right state of mind to buy your product…

And how it can result in the Big Sexy Benefit TM: help you make more sales on Day 1 of your launch!!

To be clear, I wasn’t pulling that benefit out from thin air.

Those were the results my clients shared with me after I mapped out pre-launch strategy for them.

Like, becoming profitable during their early-bird and converting more of their waitlist.

Plus the general consensus in the launch space is that the first and last days of a live launch is usually when you pull in the most sales.

But the more I dive into the world of launches, the more I realise I may be wrong.

gulps

More specifically, creating pre-launch content doesn’t always lead to more sales early on. (Especially in today’s online marketing landscape).

This became clear when I jumped on the waitlist for a course from a larger creator who, I felt, successfully adopted all the elements of my POWER framework –

Their emails built up my desire for the transformation they were promising – which was basically to become less scatter-brained and more productive across all areas of my life.

They shifted my beliefs by showing me how my current way of organising my life (AKA keep everything stored in my head and pray nothing falls out) was a dumpster fire. And the beauty of adopting their organisational framework instead.

The content helped me relate to the founder’s story, his expertise, and his “why.” And further cemented why I should learn from him over anyone else.

I hate daily emails. But I opened their daily pre-launch ones religiously.

I was so primed and ready to invest that I was counting down the days till doors opened, eyeing my Expenses account, and even earmarking a certain portion of funds to spend.

Finally, launch day arrived.

As soon as I saw their “It’s here” email, I leapt onto their sales page and smashed the CTA button in their hero section so I could check the price and head to the checkout…

…only to start rapidly smushing the back button instead.

The price was fine.

The value was there.

But there was no payment plan option.

And although I’d normally be able to afford it…

…some unexpected expenses meant I couldn’t justify (more) 4-figure amounts flying out of my bank account at once.

It wasn’t an easy decision.

I ummed and I aaahed. Read the sales page 5 times. Even reached out to their team to see if they’d pretty-please-with-a-cherry-on-top offer me a payment plan.

No bueno.

So I accepted I wouldn’t be a customer…

…this time round.

Not because their copy was bad.

Not because I wasn’t in the right state of mind to buy.

Not because their course wasn’t valuable.

There were simply other factors out of my control that prevented me from investing.

And no extra early-bird bonus (except for a payment plan) or FOMO-inducing statement that “this is the lowest price it’ll ever be!!” was going to get me to buy.

But you know what?

The next time they open their doors in 2024, you bet I’m going to grab a seat in their cohort.

Their pre-launch content had sold me on their framework, the transformation inside the course, and the expertise of the founder.

It forever changed the way I think about how I organise my systems & projects.

And I’m willing to jump into his course next time even though it’ll be at a slightly higher cost.

(Here’s hoping his team implement my feedback and include an accessible payment plan.)

Here are the main takeaways:

One) You can do everything “right” for your launch and some people still won’t buy.

90% of the time, it’s usually not because of you.
And if it is “you,” it’s usually something you can optimise for next time.
So try, if you can, not to take your arbitrary launch results personally.

Two) Creating pre-launch content is still worth it even if you don’t end up unleashing a flood of buyers early on.

Some people need more time to warm up or get in the right state of mind. But that doesn’t mean your strategy or content isn’t making an impact.

Your pre-launch plants a seed that will only continue to grow whenever they read a piece of your content.

Meaning the next time you launch, they’ll be more likely to hop in.

(You don’t need a truckload of content either. Even 7 days or 1 well-written email goes a long way in priming your audience.)

Three) Don’t discount the intangible results.

In the online business world, we’re conditioned to expect instant, visible results, like sold-out launches and 4/5/6/7-figure paydays.

And while more money is cool and all – I’m learning to help myself and my clients place more value on the bigger picture.

Maybe it wasn’t a sold-out launch…

But you’ve primed the folks inside to be in the right state of mind to * use * the product –

Which means they’re more: engaged, attentive and willing to complete the course and leave drool-worthy, heart-warming testimonials.

Maybe not everyone on your waitlist bought your course…

But they’ve changed their mindset or approach as a result of what you’ve shared. And they’re spreading the word to others who may benefit from it!

I personally do happy dances when people tell me they’re more intentional with their pre-launch content now. How my POWER framework has made it easier for them to smash out their emails or socials to nurture their audience. And how they’ve shared it with other people in their industry on my behalf.

So while pre-launch may not always yield huge returns early on –

Sitting in the consumer seat of that launch only confirmed to me that every piece of content we create does make a difference to our prospects’ state of mind.

And who knows, it may even be the reason why they invest in (more of) our offers next time.

To learning and tweaking as we go,
Ash

PS. Got an upcoming launch but zero clue what content to create that’ll get your audience earmarking a portion of their Expenses because they’re already sold on your offer?

Then say hello to The Pre-Launch POWER Pack.

AKA everything you need to transform your pre-launch phase into a profit-maker!

Specifically it’s where you’ll identify the most compelling topics to guide your prospects to the right state of mind so your course is positioned as a must-buy offer…

AND you’ll get the theme-plates showing you how to write & structure your content to drum up desire for your offer and get people flocking to your waitlist.

Plus 3 x content calendars spelling out exactly when to hit publish on your content so you can roll into your launch with a pre- launch that’s done the job of getting your audience excited and eager to sign up!

PPS. Here’s what Angela Tan had to say after leaning on The Pre-Launch POWER Pack for her most recent launch:

“If you want to stop overthinking and second-guessing what type of pre-launch and launch content to create, The Pre-Launch POWER pack is for you.

I knew Ash was the go-to person in the industry for all things pre-launch and I’m so glad I enrolled!

The POWER framework has really opened my eyes to creating pre-launch content.
I’ve always known that you can’t just launch out of the blue and you have to prime your audience.

And with the framework that Ash teaches, I’m now able to recognize strategic pre-launch content opportunities by interacting with my audience VS creating content without intention.

The examples/case studies provided were really helpful to see the framework in action! The different pre-launch timelines were so helpful!

Oh, and the state of mind matrix! If you take the time to fill it out, it is such an amazing resource that you can constantly refer to not only for creating launch content, but also website copy, IG captions, etc.

The process of launching is ALOT of work, without any guaranteed results. And the Pre-Launch POWER pack will equip you with the resources to create launch content so you can actually get conversions from your launch!”

Enjoyed this post? Get first dibs on my personal essays, stories, and occasional advice on launching courses delivered straight to your inbox.

 

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Hi, I’m Ash

Hi, I’m Ash

I put words to emotions, tell stories for brands, and spend more time in my feelings than Drake does. I also send love letters every Wednesday because let's be honest - nothing exciting ever happens on a Wednesday,

Is it Me You’re Looking For?

My Life in Squares

The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
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The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
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While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
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While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
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Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
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Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
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Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
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Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/4

Recent Posts

  • When pre-launch doesn’t work

    September 2, 2023

  • A snorkelling mishap in the tropical deep end

    August 23, 2023

  • Who The Hell Am I??

    August 7, 2023

Ash In The Wild

The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
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The truth about impact 💥 My first step to writing for the internet (and eventually starting this business) was starting my blog in 2018. It felt very "ew cringe" at the time. But every week, I'd write personal essays about alll the feelings and wanting to be a Creative. The whole time, it felt like I was writing into a void with no one reading and no one taking me seriously. (And some weeks, I'd even let the self-doubt and lack of "views" stop me from publishing anything.) But I continued writing and building my body of work. Eventually, my first blog post landed me my first client... And sparked a chain of events that led to me starting my copywriting business full-time in 2020. Sharing this because when we first start creating or pivoting into something new... And it feels like we're gaining no views. No comments. No validation. And even losing parts of an existing audience... It's tempting to believe that what we're creating doesn't matter and we should give up. But earlier this year, I got an email from someone who stumbled on an old blog post then binge-read the rest. (Swipe to see*). The posts that I believed were reaching "no one" were actually finding their way to the screens of the people who needed to read them the most. If I'd let the self-doubt (and imaginary nay-sayers) stop me, I wouldn't have the business I have today. More importantly, my words would never have found their way to the people it was supposed to. I've said it before and I'll say it again (mostly to remind myself): 1) Your creations have impact - even if you can't always see it. 2) If you want to be a creative for the long-haul, you have to create. Even when the numbers fluctuate. Even when it feels like you're speaking into a void. Even when all the mud you're throwing at the wall just isn't sticking. Because you never know who will end up reading and passing your creations on to the next person who needs them. *shared with consent #freelancewriter #creativeentrepreneur #launchcopywriter #freelancingfemales #coursecreator #creativehobby #smallbusinessowner #entreprenuership #creatives #writersofig #onwriting #contentcreator
2 weeks ago
View on Instagram |
1/5
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
itsashchow
itsashchow
•
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While it looks like I've got my snorkelling sh*t together -- not pictured is the literal sink-or-swim situation I found myself in 10 mins beforehand. On our first snorkelling stop - I found myself battered by the choppy waves, choking on mouthfuls of salt water, and forcing my cramping arms to paddle like my life depended on it (because it did). And I was ready to retreat to the safety of our hotel’s paddle pool.  But afterward, we went to a more serene snorkelling spot where the fish practically pose for selfies with you. There, I could rest. I had time to appreciate the coral and remember why I loved snorkelling so much. And I could even practice my duck dives! This wild snorkelling adventure got me thinking about what it's really like to be a business owner. I've spent the majority of my self-employed era diving into more sink-or-swim situations than I can count. From my first project, to my first launch, all the way to trying to find the right contractors to hire — I've had to dive head-first outta my comfort zone and into the deep-end, and then paddle vigorously to stay afloat. And I bet you have, too. Most of the time, it can feel like the tide is working against us. And when there’s no immediate lifeboat in sight, it can be tempting to throw up our arms and give up. But while getting out of our comfort zones is crucial for becoming a better business owner (after all, smooth seas don’t make skilled sailors) — I’m realising it’s ok to slink back to calmer waters every so often. To rest. To find the joy and remember what we love about business and why we got into it in the first place. So if you’ve been battling rough seas where it feels like the tide is always against you — don’t abandon ship just yet. Take it as a sign to drop anchor for a while, float on serene waters, an and rediscover why you started in the first place. Remember, every ebb has its flow. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #bali #snorkelling #onlinebusinessowner #businessadvice #freelancingadvice
1 month ago
View on Instagram |
2/5
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
itsashchow
itsashchow
•
Follow
Celebrating 6 months of married life with my partner in crime ❤ When people ask me what married life is like, I say: "It feels both utterly surreal and completely normal all at the same time." Surreal because I'm amazed at all the events that led us here. And normal because it feels like Ben has always been by my side. The past 6 months have been filled with new discoveries about each other's quirks. Escaping on many holidays. Binge watching tv shows in one night. Arguments over dishes, laundry, and who hogs the blanket the most. (PS. Our solution is to have 2 blankets). And while it's only a teeny, tiny toe dip into the pond of married life -- I can't wait to experience more surreal and normal moments life throws at us.
1 month ago
View on Instagram |
3/5
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
itsashchow
itsashchow
•
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Bliss in Bali 🐠🌴 Spent a surreal week chasing waterfalls, visiting countless infinity pools, and making every hour happy hour.
2 months ago
View on Instagram |
4/5
When I first started my business, I used to be so scared of selling. Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too. But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience. So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. But because I wasn't marketing or selling... I wasn't getting as many clients… Which meant I didn't get the revenue I wanted… Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact. But then I heard this mindset shift that really helped me: Selling, when done ethically, isn’t bad. Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them. Because think about it: If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself? So if you've been scared to sell your courses or services, remember that selling isn't bad. It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better. And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick... My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from. Now booking for August. Link in bio. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
itsashchow
itsashchow
•
Follow
When I first started my business, I used to be so scared of selling. Which is kinda ironic because as a launch copywriter who's really good at helping others sell their courses, you'd think I'd be good at this too. But for a long time, I would curl up into a ball and hide. I didn't want to be annoying or alienate my audience. So I'd try to do it as subtly as possible and hoping that *one* caption would somehow convince someone to buy from me. But because I wasn't marketing or selling... I wasn't getting as many clients… Which meant I didn't get the revenue I wanted… Which meant I spent more time worrying about how to make money instead of focusing on what I *really* wanted to do - which was to make an impact. But then I heard this mindset shift that really helped me: Selling, when done ethically, isn’t bad. Selling is just a conversation between you and your prospect. It's all about empathising with the challenges they're facing and laying out the reasons why your course or product will help them. Because think about it: If you knew you had an amazing product that you *know* is going to transform someone's life for the better - why would you hoard it and keep it all to yourself? So if you've been scared to sell your courses or services, remember that selling isn't bad. It's about having empathy-driven conversations and getting your solution in front of more of the right people so you can change their life for the better. And if you've been wondering how to translate those conversations^ into your launch assets and sell in a way that doesn't give you the ick... My launch packages are all about pinpointing exactly what your audience needs to hear, identifying the best stories you should share, and creating empathy-driven sales assets that make your audience understand why you're worth buying from. Now booking for August. Link in bio. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #creativeentrepreneur #launchcopywriter #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womanownedbusiness #freelancingfemales
3 months ago
View on Instagram |
5/5
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