Ashley Chow

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3 Reasons Why Your Email List is Your Most Valuable Asset in Business.

I feel honoured knowing that every person on my list has chosen to welcome me into their inbox. So I wan[...]

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Quarantine Diaries: A recap of a writer’s day that absolutely no one asked for.

I’m tempted to nap for an hour. I’m my own boss, I tell myself. I’m in control of my day.

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How to Cure a Hangover – The Emotional Kind

As someone who spends way too much time in her feelings, I’ve experienced my fair share of emotional ha[...]

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When Success Comes Calling, Are You Going to Like Who You Are?

It’s easy to adopt the world’s definition of success when all you see are the Kylie Jenner’s and El[...]

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Are There Good Things Ahead For Me?

It’s a thought that creeps slowly into your mind when you’re struggling to fall asleep after a bad da[...]

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The Story of Us: How do You Know When a Relationship is ‘Right’?

I don’t think I’m qualified to speak in-depth about relationships. But wrestling over whether someone[...]

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A Letter On Creativity & Comparison

Here’s what I know about the comparison game: there are no winners. While you’re comparing yourself t[...]

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28 Oct 2020

4 Lessons From My First Sales Pitch

How I landed a phone call with the COO of a law firm thanks to a blue poster with emojis on it

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21 Oct 2020

On Dealing With Perfectionism As a Creative

I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone - no matter how far along they are on the journey - goes through a stage where they’re crippled[...]

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14 Oct 2020

Here’s the Apology You Never Got

You may never hear the words “I’m sorry” from the person that hurt you. But maybe hearing it from me is the push you need to start your healing process.

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30 Sep 2020

Forget About the Numbers

When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.

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23 Sep 2020

“Will I Ever Feel Good Enough?” Thoughts On Being a ‘Creative’

In the last 2 years, here’s what I’ve learnt about ‘not being good enough.’

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21 Sep 2020

How to Slip Into Someone’s Inbox and Make a Sale

A few weeks ago, I opened my inbox to see a big, fat sales pitch staring me down. I thought it’d be fun to take what I know about copywriting and dissect this email sales pitch so you can learn how to write emails that sell.

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16 Sep 2020

What I Wish I Knew When I First Started Copywriting: Lessons After 2 Years of Being a Copywriter

It’s been 2 whole years since I became a copywriter. They say hindsight is 20/20 so in true Ash-style, I’m going to do what I do best: write a letter to my past self sharing what I wish I knew two years ago.

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09 Sep 2020

You’ve Got Mail: A Letter From Me to You

Consider this your very own serendipitous virtual letter you stumbled across while trawling the internet.

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02 Sep 2020

Let’s Play a Game of ‘What If’

Because even the most logical, analytical minds are rolling the dice and making moves on the board.

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28 Aug 2020

3 Reasons Why Your Email List is Your Most Valuable Asset in Business.

I feel honoured knowing that every person on my list has chosen to welcome me into their inbox. So I want to pass it forward, and tell you exactly why email lists are vital for any business or writer.

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Next

Ash In The Wild

Not sure who slid into whose DMs first...but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍 Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price. A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny). So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment! The result? She now has a services page she can confidently send her ideal clients flocking to 🎉 Thanks for trusting me Meg! I can't wait to see it go live. PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment? Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.
Not sure who slid into whose DMs first...but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍 Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price. A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny). So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment! The result? She now has a services page she can confidently send her ideal clients flocking to 🎉 Thanks for trusting me Meg! I can't wait to see it go live. PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment? Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.
itsashchow
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Not sure who slid into whose DMs first…but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍

Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price.

A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny).

So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment!

The result? She now has a services page she can confidently send her ideal clients flocking to 🎉

Thanks for trusting me Meg! I can't wait to see it go live.

PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment?

Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.

1 week ago
View on Instagram |
1/5
My favourite question I like to ask all my launch clients on our call ― “What will I be able to do *after* I finish your course/program?” My clients will often pause. Their eyes will go wide, their brows will furrow, and I can see the wheels spinning in their head as they reflect on the question. It's something we tend to forget about whenever we're writing our *own* sales & marketing copy. We get really caught up in all the inclusions & features of our digital product - like the fact it has 10 modules! 6 group calls! 100 pg workbook! Bonuses valued at $9999999! And while it's important to talk about these things (so your audience knows exactly what's included and can rationalise the purchase) - It's even more crucial to talk about the *transformation* your customers will experience after diving into all those features. You see, nobody buys a digital product or program because of how much content you've crammed inside. They buy the fact they'll be able to channel Gordon Ramsay in the kitchen after doing your cooking course (minus all the yelling and idiot sandwiches). They buy the fact they'll have all the tools & know-how to become a profitable business owner and say "bye, felicia" to their 9-5 after completing your business program. They buy the fact they'll have the confidence to make eye-catching videos that explode their visibility after doing your Reels tutorial. The transformation is what your audience is *really* after. So whenever you're writing your sales copy (or any copy, really!) ask yourself: ❓ what will my audience be able to do after watching my videos? ❓what will my audience be able to do after using my workbook/template/guides? ❓what will my audience be able to do after using these bonuses? Then, be sure to state those answers confidently on the page. If you're still struggling to figure out the transformation or how to bake that glorious info onto your sales page or emails - I have just the cure! Link in bio to discover how my Profitable Launch Prescription sessions will help you launch and promote your digital product.
itsashchow
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•
Follow

My favourite question I like to ask all my launch clients on our call ―

“What will I be able to do *after* I finish your course/program?”

My clients will often pause. Their eyes will go wide, their brows will furrow, and I can see the wheels spinning in their head as they reflect on the question.

It's something we tend to forget about whenever we're writing our *own* sales & marketing copy.

We get really caught up in all the inclusions & features of our digital product – like the fact it has 10 modules! 6 group calls! 100 pg workbook! Bonuses valued at $9999999!

And while it's important to talk about these things (so your audience knows exactly what's included and can rationalise the purchase) –

It's even more crucial to talk about the *transformation* your customers will experience after diving into all those features.

You see, nobody buys a digital product or program because of how much content you've crammed inside.

They buy the fact they'll be able to channel Gordon Ramsay in the kitchen after doing your cooking course (minus all the yelling and idiot sandwiches).

They buy the fact they'll have all the tools & know-how to become a profitable business owner and say "bye, felicia" to their 9-5 after completing your business program.

They buy the fact they'll have the confidence to make eye-catching videos that explode their visibility after doing your Reels tutorial.

The transformation is what your audience is *really* after.

So whenever you're writing your sales copy (or any copy, really!) ask yourself:

❓ what will my audience be able to do after watching my videos?

❓what will my audience be able to do after using my workbook/template/guides?

❓what will my audience be able to do after using these bonuses?

Then, be sure to state those answers confidently on the page.

If you're still struggling to figure out the transformation or how to bake that glorious info onto your sales page or emails – I have just the cure!

Link in bio to discover how my Profitable Launch Prescription sessions will help you launch and promote your digital product.

2 weeks ago
View on Instagram |
2/5
Hear that? That's the sound of your digital product banging down your door asking why the hell you haven't launched it already! If I had to guess, it's probably because you're dealing with a case of: 😔Burnout & overwhelm - Cos even though you know a launch isn't a walk in the park, you still aren't prepared for how many moving pieces there are 😔"I-don't-know-what-to-say Syndrome"  - You've smushed together a bunch of words on your sales page,  but you're not 100% sold on your own course or program (which means your audience won't be either) 😔Comparison-itis - This guy's got you hiding under your sheets and too afraid to talk about why people need the incredible product you're selling Struggling with 1, 2 or all 3? I've got just the cure 😉 Introducing: The Profitable Launch Prescription Sessions The 1:1 guidance & customised cure you need stop your wheels from spinning and FINALLY launch your digital product to the world. Step right into the doctor's office, and in 90-mins, you'll get a diagnosis and a personalised treatment for your biggest launch concern. Treatments like: 🔥Mapping out all the key milestones for your launch so you know exactly what to do at every phase 🔥 A profitable pre-launch strategy to prevent slow sales on Day 1 of your launch 🔥 A review of your current launch copy to boost conversions 🔥Plotting out your social media content during your launch period so you can drive traffic to your sales page Or whatever remedy you need to get moving on your launch already! By the end, you'll get the exact steps you need to launch your product... ...in a way that's aligned with *your* business and *your* audience - not some blanket strategy. Pluuus: the first 2 people who book will also get a bonus 30-min follow-up session with me! Use this time to ask me any new questions that pop up before you launch, get a 2nd pair of eyes on your launch copy or pick my brain on anything launch related! Link in bio for all the details.
itsashchow
itsashchow
•
Follow

Hear that?

That's the sound of your digital product banging down your door asking why the hell you haven't launched it already!

If I had to guess, it's probably because you're dealing with a case of:

😔Burnout & overwhelm – Cos even though you know a launch isn't a walk in the park, you still aren't prepared for how many moving pieces there are

😔"I-don't-know-what-to-say Syndrome"  – You've smushed together a bunch of words on your sales page,  but you're not 100% sold on your own course or program (which means your audience won't be either)

😔Comparison-itis – This guy's got you hiding under your sheets and too afraid to talk about why people need the incredible product you're selling

Struggling with 1, 2 or all 3?

I've got just the cure 😉

Introducing: The Profitable Launch Prescription Sessions

The 1:1 guidance & customised cure you need stop your wheels from spinning and FINALLY launch your digital product to the world.

Step right into the doctor's office, and in 90-mins, you'll get a diagnosis and a personalised treatment for your biggest launch concern.

Treatments like:

🔥Mapping out all the key milestones for your launch so you know exactly what to do at every phase

🔥 A profitable pre-launch strategy to prevent slow sales on Day 1 of your launch

🔥 A review of your current launch copy to boost conversions

🔥Plotting out your social media content during your launch period so you can drive traffic to your sales page

Or whatever remedy you need to get moving on your launch already!

By the end, you'll get the exact steps you need to launch your product…

…in a way that's aligned with *your* business and *your* audience – not some blanket strategy.

Pluuus: the first 2 people who book will also get a bonus 30-min follow-up session with me!

Use this time to ask me any new questions that pop up before you launch, get a 2nd pair of eyes on your launch copy or pick my brain on anything launch related!

Link in bio for all the details.

3 weeks ago
View on Instagram |
3/5
Want more sales on launch day? Heck yeah, you do! 🎉 I know, I know...we've all heard the stats - most people wait till the cart closes to hit the buy button. Buuuut there are a few things you can do to drive more sales on day 1 (and it's easier than you think!) On this week's episode of the #CaptivateandConvert podcast with @christycegelski I'm spilling alllll the tea on how you can fill more spots in your program on launch day... And set yourself up for success in the pre-launch phase! We cover: ⚡The 3 types of pre-launch content that will prime your audience to buy ⚡When the pre-launch runway starts — and how to structure it for max sales ⚡How to research potential objections before they pop up — so you’re ready to counter them And SO much more! Want all the deets? Tune in at the link in my bio.
itsashchow
itsashchow
•
Follow

Want more sales on launch day?

Heck yeah, you do! 🎉

I know, I know…we've all heard the stats – most people wait till the cart closes to hit the buy button.

Buuuut there are a few things you can do to drive more sales on day 1 (and it's easier than you think!)

On this week's episode of the #CaptivateandConvert podcast with
@christycegelski I'm spilling alllll the tea on how you can fill more spots in your program on launch day…

And set yourself up for success in the pre-launch phase!

We cover:

⚡The 3 types of pre-launch content that will prime your audience to
buy

⚡When the pre-launch runway starts — and how to structure it for
max sales

⚡How to research potential objections before they pop up — so you’re ready to counter them

And SO much more!

Want all the deets? Tune in at the link in my bio.

4 weeks ago
View on Instagram |
4/5
There's this Tik Tok trend going around where older-you tells younger-you how things turned out. So if I ever get to meet younger-me, I'd tell myself: 1) Wear more sunscreen and 2) Stop waiting for a feeling or a special sign that someone is the *right* person. (Younger-me would then roll her eyes cos she's a brat.) And I'd tell her again: There won't be a voice in the sky telling you he's the one or a giant arrow pointing at him either. The right person is the one you want standing in your corner when things get hard. They're the person who cheers you on when you're feeling low, and the one who makes you feel safe to truly be yourself - no filter added. They're the person who chooses you again and again. And you choose them right back. It's not easy dating a girl who cries at uncertainty, but chose to pursue self-employment. But @bennymiddleton does it so, so well. Thanks for being the right person, B.
itsashchow
itsashchow
•
Follow

There's this Tik Tok trend going around where older-you tells younger-you how things turned out.

So if I ever get to meet younger-me, I'd tell myself:

1) Wear more sunscreen and

2) Stop waiting for a feeling or a special sign that someone is the *right* person.

(Younger-me would then roll her eyes cos she's a brat.)

And I'd tell her again:

There won't be a voice in the sky telling you he's the one or a giant arrow pointing at him either.

The right person is the one you want standing in your corner when things get hard. They're the person who cheers you on when you're feeling low, and the one who makes you feel safe to truly be yourself – no filter added. They're the person who chooses you again and again. And you choose them right back.

It's not easy dating a girl who cries at uncertainty, but chose to pursue self-employment. But @bennymiddleton does it so, so well. Thanks for being the right person, B.

4 weeks ago
View on Instagram |
5/5
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