Sooooo you want a successful launch

✔ A launch where you’re opening the doors to a packed waitlist who are hungry for your offer.

✔ A launch where you can break out the bubbly early because perfect-fit customers are rolling through your doors on Day 1.

✔ A launch where you get to show up fully present instead of obsessively refreshing your emails to see if new sales have rolled in (and feeling crushed when they don’t).

That’s the dream every online entrepreneur with a six-figure launch keeps promoting on Instagram.

And gosh darn it, you’re gonna make that a reality for yourself!

So you slam your butt in your chair and get cracking on your copy for the open-cart period because that’s when the money is made…

Right?

Well…sorta.

✔ You write your sales page and emails.

✔ You host a webinar (or three!) and you have bonuses coming out of your ears.

BUT

Then…

It’s crickets.

Your well-meaning friends share your social posts.

Your mentors lift up your spirits.

But your Stripe balance & minimal Thrivecart notifications are a stinging reminder of your lacklustre launch.

And you can’t help wrestling with the thought you’re just not cut out for the emotional rollercoaster that comes with launching a course.

Once you’ve recovered, you scour the data to find gaps and leaks. Trying to see what went wrong because you’re sure you ticked all the boxes.

…Or did you?

It’s your pre-launch that ensures your audience is READY to spend that money in the first place

Your pre-launch primes your audience to see WHY they need a course (or digital product) like yours…

Why they should sign up with YOU rather than your shinier competitors.

And why they should sign up faster than you can say Link in Bio.

But how do you do this?

How do you craft a pre-launch strategy when you’re already ―

Scrambling to finalise your course content so you have something to give your customers on launch day.

Drowning in the sheer amount of copy you have to write for your launch and too creatively burnt out to create MORE content.

Struggling to figure out what the heck to talk about (cos how do you market a digital product that hasn’t even launched yet?)

Well…

You can do what most overwhelmed launchers do:

Skip the pre-launch and pinky promise to plan ahead next time.

Orrrrr

You can turn to the primed-for-profitable-pre-launch framework everyone’s talking about

Hey, You.

I’m Ash Chow ―

Launch strategist, conversion copywriter, and someone who spends more time wallowing in her feelings than Drake.

After falling head-over-mini-heels in love with helping online entrepreneurs sell more of their courses, here’s what I noticed ―

While most people achieve their best sales during the cart-close day, implementing a highly-effective pre-launch strategy helped my clients:

Achieve their best sales on Day 1 of their launch (which meant they could break out the bubbly early)
Hit 5-figures in the first 24 hours (with a $200 product)
Double their early-bird enrollment (from 10 to 21 students)
Bring an extra $17k in *pre-launch* revenue (which paid for their FB Ads!)

And while many, many factors contributed to those results ―

(because it’s never *one* singular element that makes a launch successful)

Implementing pre-launch content that does the majority of the heavy lifting when it comes to:

Guiding prospects through the stages of awareness…
Tackling misconceptions and objections…
Positioning my clients’ approach as the no-brainer solution…
Building up the prospect’s belief in themselves so they feel capable to implement said solution…

All *before* the cart even opened ―

Led to a more frictionless sales process (and therefore more meaningful results).

"I wrote the pre-launch content for my own digital product launch in literally a few hours.

Before, I knew what topics to write about in the content, but I didn't know which topics would be really compelling and help to push my audience along the journey. It also felt it took aaaaaaages to write social media posts. "

Now I see the power of it. Social media content isn't secondary to sales copy, it's equally as important and we need to pay more attention to it. Because our audiences are reading our content right now.

It's also sped up my process a lot more - I wrote the pre-launch content for my own digital product launch in literally a few hours.

It's like the espresso martini you need just before a night out to perk up your evening. The POWER Pack starts your launch off the right way and keeps momentum building.

- Nic Moors, Launch Copywriter & Creator of The Brand Voice Buddy

"I wrote the pre-launch content for my own digital product launch in literally a few hours.

It's also sped up my process a lot more - I wrote the pre-launch content for my own digital product launch in literally a few hours.

It's like the espresso martini you need just before a night out to perk up your evening. The POWER Pack starts your launch off the right way and keeps momentum building.

- Nic Moors, Launch Copywriter & Creator of The Brand Voice Buddy

11 x Video Trainings That Walk Through:

My signature POWER™ framework AKA the 5 key objectives your pre-launch content must achieve (and how to apply it to your offers).
How to create a highly-effective pre-launch strategy that’ll propel your sales
How to identify the pivotal topics for your pre-launch so you aren’t wasting time creating content that doesn’t prime your audience
How to determine the ideal length of your pre-launch runway

Plus *Always Updated* Over-the-Shoulder Tutorials to show you how I apply the POWER framework to client launches AND to different types of content

Think: email welcome sequences, challenges, video series, and how to create a low-energy Minimum Viable Pre-Launch (MVPL)

12 x Pre-Launch Theme-Plates

No more staring at a blank screen!

These step-by-step guides show you how to transform the strategic pre-launch topics you identified into compelling long-form socials that:

Counter your audience’s objections
Drum up desire for your digital product, and
Share what makes you different (and therefore, beautiful). ← hellooo, Backstreet Boys

Unlike generic plug-and-play templates, these give you the freedom to infuse your posts with your own stories, humor, and wonderful weirdness.

And, because I’ll be delivering them in an interactive PDF and Google Doc format…

You can use these theme-plates any time you’re planning to (re)launch your digital course, write a clients’ socials, or *even* promote your 1:1 Services (yepp, it’s that adaptable).

No more staring at a blank screen!

These step-by-step guides show you how to transform the strategic pre-launch topics you identified into compelling long-form socials that:

Counter your audience’s objections
Drum up desire for your digital product, and
Share what makes you different (and therefore, beautiful). ← hellooo, Backstreet Boys

Unlike generic plug-and-play templates, these give you the freedom to infuse your posts with your own stories, humor, and wonderful weirdness.

And, because I’ll be delivering them in an interactive PDF and Google Doc format…

You can use these theme-plates any time you’re planning to (re)launch your digital course, write a clients’ socials, or *even* promote your 1:1 Services (yepp, it’s that adaptable).

"Thanks to The Pre-Launch POWER Pack, we got over 200 people joining the waitlist.

I knew the pre-launching was key to our success but I had NO Idea what to do. Do we speak about credentials? Announce the date of the course? What do we say?! How many emails?

Everything was so helpful… the explanations, the templates… writing the pre launch and launch posts were super easy. Thank you for including launch copy as well ❤️

I loved the mindset shift that you speak about at the beginning of The POWER pack. I created our content with it in mind: and I even created it for the rest of our launch content. It is a fundamental element of selling psychology but I had no idea about it.

I had worked with you so I knew the content would be great. I thought about hiring you or another copywriter. The POWER pack was a much more affordable way to create pre-launch and launch content.

Thanks to it, we got over 200 people joining the waitlist. In the end we had 70 people signed-up, of which 30 signed-up without joining a webinar... so it's definitely the email sequence that converted them!

With The POWER Pack, you’ll get all of Ash’s smart brain available for you!

-Anne Bertreau, Creator of The Tango Confidence Online Course

"This is unlike anything I've ever seen with templates.

An issue I have with templates is I never learn anything. It's just plug-and-play.

But this is actually teaching me how to write during the pre-launch and launch period. I see so much more value in this than just templates where you "drop your product name here."

I see myself using this even after I launch my product. I see myself coming back to this over and over again to figure out how to write a profitable post.

It's the kind of thing that you need to sit down and work through. But if you're launching a product and you don't have a team, this will be so helpful in launching a product and just selling stuff in general.

- Grace Baldwin, B2B SaaS Copywriter

"It was the tool I didn't know I needed!

Before The Pre-Launch POWER Pack, I never knew what to say or how to say it!

I had complete confidence in my online course, but how would I let other people know that? I couldn't just say, "My course is awesome. It will change your life. You should buy it." That doesn't help a prospective customer know why they need my course or how it will change their current situation.I've mostly had to figure out how to warm up my audience on my own and I often felt stressed and overwhelmed.

The Pre-Launch POWER Pack gave me step-by-step instructions and examples so I knew what to do and when to do it!

I loved the theme-plates to write my social media posts. Not only did they help me know WHAT to say, but to know WHY I was saying it. When you know why, you can speak from experience and from the heart—rather than sounding like you're copying someone else's words.

After I looked at what I wrote, it didn't sound like I was using a template at all. My copy was natural and compelling!

I went from feeling unprepared and fearful to feeling confident and knowing how to prepare my audience so they would take my offer seriously.

The Pre-Launch POWER Pack will help you feel prepared for your launch, to know what to say, and how to help your audience know they need your product!

Instead of fearing the launch, you'll go into it knowing your audience is ready to hear what you have to say and to take action.

- Andrea Davis, Founder of Better Screen Time

Grab this thing because it goes 10 ft deep into pre-launch and doesn't overwhelm you with funnel strategy, launch plans, and tech. It's no-nonsense, zero fluff and straight to the point.

Beforehand, I was scrambling at best. Relying completely on how I 'felt' or an intuitive process. There was no strategy. I have a solid launch content plan. But my pre-launch skills weren't so strong.

I love that I can use it for myself as well as clients. The content is so well organized and put together.

It's made it so much easier because now all I need to do is look at the content calendar, decide my timeline, and whip up pre-launch content.

And the best part is...it's backed by solid strategy, persuasion principles (without being icky) and I love that they stir up conversations in my DMs and emails.

I've bought a lot of "launch programs/courses" and while they cover prelaunch well...this one goes deep in terms of what to post, when, and why. I'm very visual so I like seeing things laid out so I can implement.

Without a prelaunch, your launch isn't going to meet your goals. You need to know how to do it well and this is the perfect guide.

Even as a launch copywriter, I sometimes pay scant attention to this....but The Pre-Launch POWER Pack has changed my perspective. Thank goodness!

― Amisha Shrimanker, launch copywriter & founder of The Audit Superstar

BOTH options give you INSTANT & lifetime access to:

11 x Video Trainings on Pre-Launch Strategy
12 x Pre-Launch Theme-Plates
18 x Detailed Breakdowns of Fully-Written Pre-Launch Socials
3 x Pre-Launch Content Calendars (30 days, 14 days, 7 days)
15 x Launch Theme-Plates
20 x Detailed Breakdowns of Fully-Written Launch Socials
2 x Launch Content Calendars (14-day AND 7-day)
The POWER Planner for Airtable & Asana
My *Always Updated* Library of Over-The-Shoulder Pre-Launch Strategy Tutorials
Plus any content updates I make!

You’re launching a digital product and you want a handy resource & tool you can lean on to DIY your own launch.
You have an online course that opens for enrollment once or twice a year and you need those launches to bring in big paydays.
You sell coaching or consulting services and would like to book more clients for them with a proper “launch”.
You have all the assets you need for a successful launch but pre-launch? That’s a whole new ball game and you don’t want to leave it till the last-minute.
You’re a copywriter who helps *others* launch their courses and you want to set them up for success with a profitable pre-launch (plus increase your prices at the same time!)

With The Pre-Launch POWER Pack in your arsenal, you’ll be able to plan, write, AND schedule all the socials for your pre-launch & launch period ― in advance

Which means the next time you open the doors to your course or digital product, you’ll no longer neglect your pre-launch phase (or leave it till the last minute).

You’ll no longer pluck random topics to make Reels about or engage in pointless staring matches with your Google Doc.

And you’ll no longer deal with puddles and trickles of sales because well… your audience didn’t even know you were launching. 🤷

Instead, what you’ll do is this ―

You’ll open up The Pre-Launch Power Pack, take a sip from your freshly-brewed Dirty Chai, and get to work.

And before you’re even done with that creamy caffeinated concoction, you’ll know exactly what to post about, when to post it, and how to write the posts that’ll turn your pre-launch phase into the heavy lifting champion it’s meant to be.

Which means?

You’ll roll into your launch with a pre-launch that’s done the job of getting your audience eager to sign up (and actually complete your course).

You’ll get to step back and take a breather from your launch if you need to instead of haphazardly creating last minute content.

You’ll get to spend more time talking to prospects in the DMs, while also having the energy to welcome in new customers.

And at the very least -

You'll know you did everything in your power to prime your audience AND get your product in their hands (instead of broadcasting radio silence cos you were too exhausted to promote your launch).

So if you’re ready to POWER up your pre-launch and get more sales rolling through your doors ― tap the button below

"This is like having a launch-copy sidekick in your back pocket!

Because my digital offer was created for an audience I normally don't address directly, I knew I'd have to create a *ton* of momentum to get people's attention. Not only that, but it was the first time I was launching anything. It's one thing to write launch copy for clients, but doing it for yourself is a whole different challenge.

Because I had The Pre-Launch POWER Pack, I was able to launch quickly and with confidence!

It's 100% changed everything! Rather than creating posts for the sake of creating posts (or, if I'm being honest not creating them at all) I was able to make sure I was hitting certain psychological levers within my messaging leading up to my launch so it created more buzz and interest.

The most helpful part was the prompts and the direct launch calendar. Heck, I basically skimmed the videos and with the prompts, was able to come up with several posts of pre-launch content in less than an hour. I enjoyed yours a bit more because you had conversion copy and the overall funnel in mind with each formula.

Initially, when I bought it, I was afraid I'd never have the opportunity to use it. But now, I'm finding ways I can use it not just to build up buzz for digital products, but launching new services/offerings too! It's transferable to whatever you're launching.

― Kathy Young, web copywriter & founder of WWC

FAQs

What do you mean by socials?

These theme-plates are perfect for writing long-form captions on platforms like Instagram, Facebook & LinkedIn.

Not active on those platforms? That’s cool, too. You can use my framework & over-the-shoulder-tutorials to help you identify the most compelling topics for your tweets, Tik Toks, reels etc. And lean on the content calendars to tell you when to publish 'em/

What about emails?

90% of the theme-plates were created with socials in mind.

Buuut there’s nothing stopping you from using them to craft compelling emails!

In fact, that’s exactly what Eman Ismail, queen of emails, did ―

“The POWER pack has been fantastic in helping me write my pre-launch emails!

I’d always done pre-launch content, but I never really understood the difference between pre-launch and launch content. I also wished I had more time to spend on pre-launch.

But Ash said 7-days is still better than nothing so I used the framework for my pre-launch emails.

She made it so clear for me and now I understand pre-launch is about getting our audience in the right mindset and dealing with all the mental stuff that crops up.

I’ve even had people responding to my pre-launch emails.

I highly recommend anyone who’s launching to use it!”

You’ll also get to watch over-the-shoulder tutorials of how I used the POWER framework to map out my client's pre-launch emails and their welcome sequences.

How is this different from your free guide & workshop?

If you have my free guide and you’ve watched any of my pre-launch presentations, then you know just how powerful the POWER framework is. My hope is that it sparked a truck-load of compelling pre-launch ideas for your next launch!

But here's the thing -

You can have all the brilliant ideas in the world... but they won't help anyone if they just stay stuck in your head.

The Pre-Launch POWER Pack ensures you’ll follow through on that topic idea and turn it into a

polished, profitable, and ready-to-publish post!

You’ll get The POWER Planner to keep track all your topic ideas...

Over 27+ theme-plates showing you how to write your socials instead of letting those topics stew in your brain...

AND pre-launch & launch calendars so you can schedule your posts in advance and broadcast them to your audience so you can make the impact you've always wanted.

What if I'm not a copywriter? Will this still be helpful to me?

Yes! I originally created the theme-plates for my non-copywriting clients who wanted to DIY their own socials. It comes with step-by-step guides showing you how to write a profitable post in a way that channels your unique stories, humor, and style. Plus, every theme-plate also comes with fully-written examples AND detailed annotations so you understand the persuasive principles behind every sentence.

Here’s what Andrea Davis, a course creator and non-copywriter had to say after using the theme-plates for her launch ―

“The Pre-Launch POWER Pack gave me step-by-step instructions and examples so I knew what to do and when to do it!

After I looked at what I wrote, it didn't sound like I was using a template at all. My copy was natural and compelling!”

What if I still have questions?

Feel free to send your questions to hello@ashchow.com and I'll answer 'em.

My questions are answered. I’m ready!

Well in that case, click the red button below to snag The Pre-Launch POWER Pack for $399 USD.

The Pre-Launch POWER Pack

The Pre-Launch POWER Pack

"Ash is the only copywriter I know who specializes in pre-launch content and really nails it.

"Ash is the only copywriter I know who specializes in pre-launch content and really nails it.

Sooooo you want a successful launch

And gosh darn it, you’re gonna make that a reality for yourself!

Here’s the thing most course creators forgot―

Because while the launch is when the money is made ―

It’s your pre-launch that ensures your audience is READY to spend that money in the first place

How do you craft a pre-launch strategy when you’re already ―

The POWER framework is one that’s been put to the ultimate test (aka the sales test!) by legends like these:

Hey, You.

I’m Ash Chow ―

Launch strategist, conversion copywriter, and someone who spends more time wallowing in her feelings than Drake.

After seeing how important creating a pre-launch strategy is (and how woefully neglected this area is) ―

The Pre-Launch POWER Pack

"I wrote the pre-launch content for my own digital product launch in literally a few hours.

The Pre-Launch POWER Pack

"I wrote the pre-launch content for my own digital product launch in literally a few hours.

The Pre-Launch POWER Pack helps you speed up your pre-launch so you see steady sales slingshotting their way to your Stripe account

"Sounds cool, but what's inside?"

"Thanks to The Pre-Launch POWER Pack, we got over 200 people joining the waitlist.

"This is unlike anything I've ever seen with templates.

But that’s not all…

"It was the tool I didn't know I needed!

Grab this thing because it goes 10 ft deep into pre-launch and doesn't overwhelm you with funnel strategy, launch plans, and tech. It's no-nonsense, zero fluff and straight to the point.

[ONE TIME PAYMENT OF $399]

[3 MONTHLY PAYMENTS OF $133]

Instead, what you’ll do is this ―

"This is like having a launch-copy sidekick in your back pocket!

FAQs

What do you mean by socials?

What about emails?

How is this different from your free guide & workshop?