The Launch Copy VIP Intensive
For course creators & online entrepreneurs who want to get their launch emails & sales pages done in a week
Who ever told you launching would be “easy” was lying...
Because in addition to wrestling with your imposter syndrome, there’s SOOOO much more.
One – how much hard work goes into creating the actual product.
And two – how much writing you have to do to sell the damn thing:
- Sales pages
- Email sequences
- Webinar landing pages
- Checkout pages
- Blogs
- Ads
- Course descriptions
- Newsletters
- Social posts
- Lead magnets....
(where does it end?!)
You’re a pretty good writer (if you do say so yourself)...
But the thing is, writing to sell *without* sounding salesy is a whole new ball game.
And writing to attract your ideal customer?
So. Much. Research.
All things you don’t have time to learn because your launch is *just* around the corner.
(And you’ve already announced the date to your audience. Oops.)
If you’re like most course creators, you can do the obvious thing…
- Roll up your sleeves and word-vomit something (anything!) on the page to convince your ideal customers of the value of your product...
- Attempt to walk the very fine line between convincing people to buy WITHOUT sounding sleazy or using high-pressure sales tactics (ick)...
- Try (and fail) to shut out the voices that taunt you with thoughts like: “why the hell would anyone buy this?”
And even though your copy is *technically* off your plate…
….you still doubt whether it’s truly showing off the delicious value of your creation.
Or written in a way that will make people confidently open their wallets and smush the buy button.
Which is a shame because you’ve poured a gallon of love, sweat, and tears into your digital product. And you shouldn’t have a half-hearted launch just because you didn’t know how to write words that sell.
You know what you need?
- A conversion copywriter who can take your copy from “Oh no” to “Whoa!” in one glorious week...
-
WITHOUT the big price tag or last minute rush fees because you waited too long. (And didn’t realize the doubt would be SO REAL.)
Hey you!
I’m Ash.
I’m the launch copywriter course creators call when the clock is t-t-ticking down to their launch date and their sales copy is far from finished.
Because when you’re already juggling more things than a Cirque Du Soleil clown tossing 5 chainsaws and a fish while riding a unicycle…
The last thing you want to do is learn how to write words that convert. (hey look! Another chainsaw to juggle).
Or deal with the long timelines and multiple back-and-forth emails that are baked into a full project.
Using an empathy-driven approach to selling, I write the words that not only sound like *you* but will persuade your audience to break out their wallets.
And that’s exactly what I’m going to do during our VIP Intensive.
Introducing:
The Launch Copy Blitz VIP Intensive
$2500 USD
Aka the week where *someone else* creates sales copy that attracts AND converts your ideal customers like magic, while you do whatever the heck you want.
(Preferably something without chainsaws)
During our VIP Intensive, I’ll dedicate 100% of my undivided attention to writing the *right* copy for your launch
- Copy that seamlessly blends personality & psychology to persuade your ideal customers to love you and the valuable offer you’re selling.
- Copy that’s optimised to sell your product with integrity and without sounding salesy (Yep! It’s possible).
- Copy that’s prepped, polished, and ready for you to send to your designer or plug into your email provider.
The best part?
You don’t have to do anything. You’ll get the glorious white space back in your calendar to work on other parts of your business. Or kick back and relax. You deserve it.
By the end of the week, you’ll have freshly-baked conversion copy sitting in your inbox so you can launch with confidence
Whenever Ash sends us some copy, it's a joy. I'm actually excited to dig in and see what she comes up with! She is an amazing writer, adds the perfect touch of humour, and sooo easy to work with!
My only regret is not bringing her on sooner.
“But Ash, what can you really get done in a week?”
Copy-wise, I can:
- Write a sales page that’ll captivate your ideal customers and drive more conversions
- Write a launch sequence (6-8 emails) that’ll drive subscribers straight to the Buy button
- Create a welcome sequence (4-5 emails) to turn tentative lurkers into hardcore fans of your business
Need a sales page and a launch sequence?
We can blitz through both of those in back-to-back VIP Intensives!
I loved getting her to do everything in one day rather than dragging it out over weeks - and I was so stoked with what she wrote!
Ash completely managed the whole thing from start to finish and delivered everything she said she would. She offers a seamless copywriting service for anyone who is scared to sound icky or salesy.
After reading Ash’s copy, I felt less stress and fear about the launch, and WAY more confident my course would do well!
The result? Within 24 hours of launching, I hit 5-figures (with a $200 product!) AND I ended up with $35,000 for my first ever launch!
My VIP Day is perfect for you if:
- Your launch is fast approaching and you want the burden of writing your sales copy off your plate
- You’ve launched your digital product before and now you want to up your conversions (and your revenue!)
- You want to skip my waitlist and bump your copy to the front of the line (lucky you)
- You underestimated how much work there was to be done and need a little help getting your copy over the finish line
We had a launch coming for an evergreen product, and we needed some help/support with emails. I really enjoy launching but what I didn't enjoy was how long email sequences take. I overthink them a lot!
After reading her copy, I felt lighter. It was pretty awesome seeing email sequences complete so I was able to focus on other aspects related to the business and the launch.
Ash has a genuine care for, not just your brand, but also what you want to achieve. And she takes the time to truly deepen her understanding of the people behind your brand.
I was SO glad Ash was there to help. It was a massive lifesaver in terms of time, and also in ideas!
Here’s How We’ll Roll:
- Apply for a VIP Intensive
Tell me about your launch and the copy you want me to blitz through. I only accept projects I’m confident I can write stellar copy for.
- Meet me in my Zoom Room
You and I will hop on a 90-min call at the start of the week so I can learn all the finer details about you, your offer, and your ideal customer.
- During our VIP Intensive
I’ll get to work crafting the strategy & writing the sales copy that’ll position your digital product as the no-brainer, must-have investment for your audience!
You? You get to do…whatever you want! Go out for brunch, hang out with your kids or work on more important parts of your business. Just stay close to your phone in case I need to voice-message a question about your offer. But other than that, you’re free to relax.
- Ta-Da!
At the end of the week, you’ll get fresh copy sitting in your inbox for you to read and swoon over. (Careful, my copy has been known to make people cry and yell “Yes, I finally feel seen!) You’ll also get 2-days of Voxer support after our day in case you have any lingering questions about your copy or your launch.
FAQs
Who is this for?
A VIP Intensive is best for people who have a super thorough understanding of their business, their offer, and their ideal customers… but just don’t have the time or writing experience to create all their assets themselves. Bonus points if you’ve conducted audience research in the last few months or if you have a stack of testimonials from your last launch.
Psst ― if you don’t have audience research, that’s ok too! Just let me know in the application and I’ll create a survey you can use to gather a ton of glorious intel on your audience!
How soon can I book a VIP Intensive?
Like the name suggests, VIP Intensives are pretty intensive (for me, not you), so I offer 3 a month. (Maayybe 4 if I’ve brewed enough Dirty Chai to top up my caffeine levels). So if you want your copy polished and published in a week, I’d snap up a spot ASAP!
What’s the difference between this and a full launch package?
When you invest in a full launch package, you’re investing in a strategic partner. You’ll get my conversion-copy brain on your launch and your funnel for the entire time, my full research process, and all the copy you need to launch with confidence.
With a VIP Intensive, you get the condensed version. You’re buying my time and *one* launch copy deliverable, like a sales page OR a launch sequence. It’s also way friendlier on your bank account than my sales page package (starting at $3.5k) and my full done-for-you launch packages (starting at $5.5k and take a minimum of 4 weeks to complete.)
Can I book multiple VIP Intensives?
Sure thing! In fact, most people book back-to-back VIP Intensives so they can get their sales page and launch email sequence done and dusted in 2 weeks.
If this is something you want, just mention it in your application.
One of my clients snapped up 2 x VIP Intensives – one to optimize her sales page, one to blitz through her launch sequence. The result? She was fully prepped, relaxed, and set for the launch a full week before cart open day! (And that copy ended up raking in 5-figures within the first 24 hours of launching. With a $200 product).
What if I’m in a different time zone to you?
No sweat! I’ve worked with clients (and hosted virtual hangouts with business friends) across the US, UK, and EU, so I’m used to staying up at all hours of the night.
Get in touch and we’ll find a time that best suits us for our kickoff call.
Ok, Ash…what’s this going to cost me?
For a full done-for-you launch package, my rates start at $5,500. Sales pages start at $3,500. Mind you, those take weeks of research, editing, and scrutinising every part of your funnel to make sure it’s doing the heavy lifting for you.
VIP Intensives are based on the information you provide, plus the information in my brain. It’s designed to get you a quick win (and great copy) and it’s like passing the baton to get your copy over the finish line. It’s me running the last leg rather than the full race. (And you’ll be the one who gets to hold up the shiny trophy at the end).
The Copy Blitz VIP Day is just $2500 USD.
Ready to hand off your copy to a pro?
Tap the button to fill out your application and I’ll get back to you with all the details to lock it in!
Still lurking down here? Not quite sure whether someone like me can *actually* write copy that sells and brings you tears of joy?
Here are some of the comments & feedback my clients have sent me after reading their new copy:
