the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

All the Feelings

Are There Good Things Ahead For Me?

It’s a thought that creeps slowly into your mind when you’re struggling to fall asleep after a bad day. It’s an innocent question that can rapidly spiral out of control: are there good things ahead?

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All the Feelings

A Letter On Creativity & Comparison

Here’s what I know about the comparison game: there are no winners. While you’re comparing yourself to that writer, they’re probably comparing themselves to someone else. The result is two individuals who feel deflated and less-than.

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Pep Talks

Eyes on your lane

Time gets wasted when we worry about who’s ahead of us. Time gets wasted when we are constantly turning our heads to see who our competition is or analysing all the ways why they have what we want.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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