Copywriting
How to Elevate Your Online Course Above Your Competition
Three copywriter-approved strategies to make your online course the must-buy choice in 2024.
February 23, 2024
Content Strategy
October 26, 2023
Writing
On Dealing With Perfectionism As a Creative
I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone – no matter how far along they are on the journey – goes through a stage where they’re crippled by the desire to be perfect.
October 21, 2020
Writing
Forget About the Numbers
When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.
September 30, 2020
Writing
What Meeting My Favourite Author Taught Me About Comparison.
I got caught in the trap that writers who rely on their work for a living fall into. I wanted to be known for my beautiful prose and stories, just like the author whose words I’d stumbled on.
June 24, 2020
All the Feelings
A Letter On Creativity & Comparison
Here’s what I know about the comparison game: there are no winners. While you’re comparing yourself to that writer, they’re probably comparing themselves to someone else. The result is two individuals who feel deflated and less-than.
April 8, 2020
Writing
When You’re Too Scared to Start Something New
When an idea plants itself in your head, it’s natural to be fearful of this group of people. It’s instinct to let potential criticism paralyse you and make you second guess yourself. No one is immune to this, least of all me.
April 1, 2020
Writing
Your Words Matter (even when it doesn’t look or feel like it)
A few months ago, I sent an email to a dear Instagram friend asking for hope and encouragement. This is what she sent back to me. I hope it inspires you just as much as it has inspired me.
May 8, 2019
Writing
How to Write About Pain
I’m sure there are places of pain in your heart—places where the sun hasn’t shined, places that are deep and are dark. Places begging to be seen or heard or understood. Here’s how you write about those places and that pain.
January 30, 2019
Here’s How We Can Create a Meaningful Splash With Your Launch
Done-For-You Launch Strategy & Copy
Hand off your entire launch to a pro, then sit back and relax.
DIY Courses
Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)