the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Pep Talks

Here’s How You Beat the Dreaded Overwhelm

There are times when I can’t let the dreaded overwhelm get the best of me. Important life tasks need to be completed. If I ever want to see my vision for my life come to fruition, I can’t be chained to my emotions.

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Pep Talks

The Best Things Are Ahead

Every opportunity and ‘win’ you’ve had so far is a jumping off platform for your next big win. The more you keep daring to roll the dice, the further ahead you’ll progress along the board.

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Pep Talks

The Rear View Mirror

When we’re in the thick of the journey, the finish line can feel non-existent. All we can see are the roadblocks we have yet to overcome, the challenges of today, and the chasm that exists in between where we are now and where we hope to be.

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Pep Talks

The Comeback

Playing by other people’s rules may push you forward in the short term. But doing things for yourself because it truly brings you joy? Now that’s the golden ticket, babe.

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Pep Talks

Hey You, Just Keep Going

I’m a huge believer that we need to be our own cheerleader, but sometimes we just need to hear someone else say that we’re still a strong contender in the game of life.

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Pep Talks

The Reminders You Need Today

I promise to validate the heck out of your emotions on every other post, but today I’m just going to give you the reminders you didn’t even know you needed.

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Pep Talks

Pushing Through The Fear

Fear does not get to win. Fear does not get to smother your dreams to death. Sometimes the only way to get over it is to just do the damn thing.

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Pep Talks

Eyes on your lane

Time gets wasted when we worry about who’s ahead of us. Time gets wasted when we are constantly turning our heads to see who our competition is or analysing all the ways why they have what we want.

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