the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Musings

Reflections After Graduating Law School

A friend reminded me to reflect on what I had been through. 5 years, after all, is a really long time to spend in one place. The person I am now is completely different to the bright eyed 18 year old who once dreamed of being a lawyer.

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All the Feelings

A Letter On Creativity & Comparison

Here’s what I know about the comparison game: there are no winners. While you’re comparing yourself to that writer, they’re probably comparing themselves to someone else. The result is two individuals who feel deflated and less-than.

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Friendships

The Art of Losing People

Whether it’s a friendship, a romantic partner, or a family member, you’re going to feel the sting when they leave. Suddenly, someone who once knew every inch of you is gone and you’re left with an agonisingly vacant space in your heart.

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All the Feelings

Notes On Nostalgia

Nostalgia is like those filters on Snapchat that gives you flawless skin and makes you look lit from within; a picture of perfection you wish you could emulate every day.

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Friendships

How To Meet People As a Solo Traveller

Riding solo as a single female can be one of the most liberating, scariest and bravest thing you ever do. But you also don’t have the security of companionship when you arrive at a new place, or a decent photographer to take candids of you.

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Pep Talks

The Comeback

Playing by other people’s rules may push you forward in the short term. But doing things for yourself because it truly brings you joy? Now that’s the golden ticket, babe.

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Love Letters

Hey You, Life Gets Better

To know me is to know that my best words come pouring out when I write letters to myself. No matter how old you are, let this letter to my 20 year old, angsty self, be a reminder that life does get better.

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Pep Talks

Hey You, Just Keep Going

I’m a huge believer that we need to be our own cheerleader, but sometimes we just need to hear someone else say that we’re still a strong contender in the game of life.

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All the Feelings

Is It Too Late Now To Say Sorry?

You may never hear the words I’m sorry from the person that hurt you, but maybe just hearing it from someone else is the push you need to start your healing process.

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Mental Health

Stuck in The Middle With You

I’m willing to bet that perhaps there’s been a time where you felt like there was no getting out from the place you’re in. No escape button or map to guide you to the next season. Just uncertainty shrouding your mind like a fog.

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Love Letters

A Letter to You, My Reader

Know this, my dear reader. Your feelings are valid. Your emotions are beautiful. And sometimes the most comforting thing we can hear someone else say is ‘I know how you feel.’

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