the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Love Letters

Hey You, Life Gets Better

To know me is to know that my best words come pouring out when I write letters to myself. No matter how old you are, let this letter to my 20 year old, angsty self, be a reminder that life does get better.

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Pep Talks

The Reminders You Need Today

I promise to validate the heck out of your emotions on every other post, but today I’m just going to give you the reminders you didn’t even know you needed.

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Pep Talks

Girl, Speak Up!

But girl, can I tell you something? You are fearfully and wonderfully made. You are worthy of being heard. You are allowed to assert your needs. You are allowed to say no.

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Mental Health

Mind Your Business

What other people are doing should be of no concern to you. What he is doing with her is not a story-line you need to care about unless you’re invited to play a part in their drama.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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