the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Writing

Forget About the Numbers

When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.

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Pep Talks

Pushing Through The Fear

Fear does not get to win. Fear does not get to smother your dreams to death. Sometimes the only way to get over it is to just do the damn thing.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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