the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

All the Feelings

The Truth About Closure

Closure is not a destination to be reached, it’s a habit. Just like how love is a daily decision to choose the other person, closure is an action we must rinse and repeat, like eating our vitamins daily or going to the gym.

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Friendships

The Art of Losing People

Whether it’s a friendship, a romantic partner, or a family member, you’re going to feel the sting when they leave. Suddenly, someone who once knew every inch of you is gone and you’re left with an agonisingly vacant space in your heart.

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Writing

How to Write About Pain

I’m sure there are places of pain in your heart—places where the sun hasn’t shined, places that are deep and are dark. Places begging to be seen or heard or understood. Here’s how you write about those places and that pain.

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Relationships

What No One Tells You About Closure

We aren’t promised relief and satisfaction immediately after we cut off the things that aren’t good for us. You’ll wonder if things could have worked out if you’d tried harder, were prettier or been ‘enough.’

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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