the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Mental Health

The Truth About Change

Change. That word used to be a death sentence to me. Whenever I was in a good place with friends, family and work, I would always pray that everything
would stay exactly the same.

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Pep Talks

Eyes on your lane

Time gets wasted when we worry about who’s ahead of us. Time gets wasted when we are constantly turning our heads to see who our competition is or analysing all the ways why they have what we want.

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Mental Health

Mind Your Business

What other people are doing should be of no concern to you. What he is doing with her is not a story-line you need to care about unless you’re invited to play a part in their drama.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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