the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

All the Feelings

Notes On Nostalgia

Nostalgia is like those filters on Snapchat that gives you flawless skin and makes you look lit from within; a picture of perfection you wish you could emulate every day.

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Pep Talks

The Comeback

Playing by other people’s rules may push you forward in the short term. But doing things for yourself because it truly brings you joy? Now that’s the golden ticket, babe.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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