You are so ready to scale your next launch, attract more customers, and pour more gasoline onto your sales fire 🔥
But despite having a proven offer and following the steps that used to work ― you have a nagging feeling something’s off.
Perhaps it’s the fact the ‘rinse & repeat’ launch strategy you’ve been following doesn’t feel aligned with you or your business anymore…
Or maybe it’s because your copy doesn’t seem to ‘click’ with your audience like it once did.
Either way?
You’re done relying on chance.
You want to glide into your next launch with full-blown confidence that every interaction you have with your audience (AKA every piece of content) strikes a cord and is perfectly primed to captivate and convert your audience into full-blown fans.
Specifically?
You’re ready for a tailored-to-you plan to help you understand:
🌟What components make sense for your unique offer, your target audience, and your niche (because one-size-fits-all isn’t cutting it)
🌟Exactly what to ‘say’ across all your launch assets ― (think: email sequences, landing pages, webinars) ― to get your audience closer to the BUY button.
🌟How to pour more fuel on your sales fire without accidentally blowing up your entire business (oops)
🌟What makes your offer the stand-out, no-brainer choice from all the other programs in your niche ― and how to communicate that across all your assets.
🌟How to stay focused on your vision and goals even when the voices on socials try to pull you off course
If only you knew a strategic partner who could slice through the noise, deep-dive into your signature offer, and compress months of chaotic planning into ONE hyper-focused strategy session…
hey, you
I’m Ash Chow—
Launch strategist, copywriter, and Dirty Chai (with honey!) drinker ― here to yank you (lovingly) outta the weeds and onto the path to your most profitable and ease-filled launch yet.
Because when you’re already overwhelmed by *everything* you gotta do to run the day-to-day of your business…
(ON TOP of juggling your family, managing your team, and finding time to wash your hair)
You don’t have TIME to spend months second-guessing the next best steps for your launch.
Or commit to a lengthy mastermind to get an objective lens on your offers.
You need someone with a knack for untangling the jumbled-up emotions in your audience’s head….(their innermost thoughts, feelings, and beliefs)
And use *that* intel to create an empathy-driven launch plan and messaging that’ll kick your butt into high-gear AND get more of the right customers through your doors.
All in one day.
Introducing:
VIP Launch Strategy Days
A laser-focused, one-day deep dive designed to road-map up your next launch, align your messaging, and set you up for the kind of launch success that feels downright freeing
“Ash can take your launch from OK to awesome with her strategic launch direction. Ash truly cares and gets it.”
― Kira Hug, The Copywriter Club
Me + You, sitting in my Zoom Room, working through all the mind-boggling parts of your launch you keep tossing around in your head
Like maybe the fact:
👉Your launch date is riiiight around the corner and you’re still spinning your wheels
You’re done with overthinking what to say and when to say it.
You want an overarching game plan complete with clear, relevant messaging you can swipe, a detailed plan of attack for your launch activity, plus a sequence of strategic content ideas to plop into your emails and social.
👉You have a sneaking suspicion your range of digital products are confusing your audience instead of drawing them in
You’re ready for someone to cast a sharp, eagle-eye lens across your entire product suite to ensure each offer has a clearly defined message and is strategically positioned. Together, we can map out an optimal funnel based on your vision and goals.
👉You’re great at executing ― but only once you have a plan (and accountability) in place
Your offer sounds bloody brilliant in your head, but put it on paper and it turns into an unappetising word salad. You want someone who can see through the fog to lay out your offer, pinpoint your ideal audience, and fine-tune your sales messaging so everything clicks perfectly into place. Plus a solid structure on how to weave your key messaging across your different sales assets so you know what to get down on the page.
“The VIP Session helped me walk away clearer on my messaging for my current offer!
It showed me I was on the right track and I’m grateful to have the clarity to forge a path for the remainder of the year with strong messaging and offer.
Ash taught me how to shorten my current copy to be more effective and powerful. Alerted me to missed opportunities with my copy approach, messaging, and layout. And teaching me the power of customer surveys ― no one had taught me this before!
In comparison to other contractors, Ash went over and above in our sessions and I really appreciate her dedication & commitment to giving me the best outcome possible with the time we had.
Investing in this has definitely got me on the stepping stones to a solution and what Ash has taught me has also given me the confidence to make the changes I need to my launch and messaging down the track.”
― Jess Ryan, Curate & Style
Here’s a play-by-play of what our day together could look like:
1: Identifying Your Key Messaging & Your Unique Value Prop
AKA ― know exactly what to say when people ask “Why you?” and “Why now?”
We’ll dig into your offer(s) and zero in on your unique value proposition so your messaging is clear, compelling, and consistent across all your main launch assets.
2: Launch Activity
Whether it’s a webinar, challenge, or something else (dream big!), we’ll map out what a sustainable and profitable launch looks like for *you*, including: the main assets you need in place, key points to cover in each, and a detailed timeline for your launch. Think of it like a GPS showing all the key milestones from here till your launch date.
3: Unique Content Ideas from Pre-launch to Post-launch
Whether you’re a fountain of ideas or facing a creative drought (think tumbleweeds rolling ‘cross your brain)― we’ll get laser-focused on your content marketing so you’re attracting only the dreamiest customers to your offer. Our goal is to ensure you’re spending your precious time on the *right* pieces of content to strategically move your audience closer to buying.
The beauty of these 1:1 Strategy Days is that they’re highly personalised and tailored to YOU. In other words, tell me your biggest roadblock and that’s what we’ll spend the most time working on together.
The goal?
To stop you drowning in endless To-Do lists and half-baked Google Docs…
To turn down the volume on second-guessing and the fear of flopping…
To move you away from blindly taking shots in the dark or following other people’s copy-and-paste plans…
And instead give you a launch strategy & plan that lets you step into full-blown, “Let’s freaking GO!” action-taking mode!
“Ash managed to get into my shoes (and head) to tease out the better ideas and messages and turn it into something that was fun and enjoyable to read. I was amazed to see how well she understood the topic, what I offered in the course, and my audience.”
― Gwyn Wansbrough, Breakthrough Facilitation
Here’s How We’ll Roll
1. Prep + Get Set
Hit the button below to get the process rolling. I’ll send over my detailed Launch Questionnaire so I know exactly what your offers look like. And I’ll review it all before our sesh so I’m well prepared as soon as we kick off.
2. It's VIP Time!
We’ll spend the day (5 hours total)* unpacking what’s stopping you from hitting ‘Launch’ ― then work backward from your goal to create a solid plan of action.
This is a collaborative process. Your voice, your questions, and your big dreamy goals matter to me and I want to make sure you’re an active participant in the process.
Meaning? I’ll bring my ideas, you bring the vision, and together, we’ll come up with a launch strategy that feels 100% right for you.
By the end of our time together, you’ll walk out (or log off) with ideas you can implement immediately, crystal-clear steps, and sparkling confidence, ready to tackle your launch head-on.
*(There’s an option for our VIP Session to be split across 2 days to account for time-zones and give our precious eyes and brains a break.)
3. Roll into Action
Within 48 hours of our ‘day’, you’ll receive a recording of our session, detailed transcript + notes with next-steps, and a clear action plan. You’ll know exactly what to do to get your launch rolling.
4. 7-Days of Voxer Support
After our session, we can continue chatting on Voxer or Whatsapp for any follow-up questions or if you need extra cheerleading and accountability to get your offers out into the world!
Curious what it’s like to get my brain on your launch?
Strategy is a core component of everything I do with clients. It’s like glitter at a craft party ― you just can’t get rid of it!
It also happens to be one of the main things my course creator clients LOVE giving me feedback on:
“Ash is a strategic word chameleon! She has a genuine care for not just the brand and what a brand wants to achieve, but taking the time to truly deepen her understanding too of the people behind the brand.”
― Anita Siek, Wordfetti
“Ash’s strategizing is unmatched. Of all the 20+ copywriters I interviewed, no one talked strategy with me the way she did!”
― Leandra Peters, Female in Finance
“Ash’s work is authentic and she is a personable copywriting advisor who cares!
The 90 minute strategy call was super helpful. It gave me more clarity on my offer by communicating it to her. Now, I'm much more excited about my launch, and feel more prepared for it.
― Mark Edler, Builders.CPA
“Ash asked really great questions that showed she knew what she was doing.."
“Even though Ash was familiar with funnels and had gone through my course, she still asked some clarifying questions about my stance and understanding on funnels and you have no idea how relieving that was!!
I even had an AHA moment about my own offer when she was asking me those questions!”
― Angela Tan, The Systems RX
Now imagine what we can accomplish when we dedicate ONE entire day to mapping out the strategy for your launch 😉
Ready to get a personalised, high-level strategy for your entire launch in a day ― not months ― so you can launch fast, launch well, and get the impact (and income) you crave?
FAQs
What if I’m in a different time zone than you?
No sweat ― I’m used to working with clients who are in wildly different time zones. (Aus 🤝US)
We have the option to split our 5 hours into 2 days (2.5 hours each) so we’re both on Zoom during the hours where we function at our best.
Will you write my copy for me?
I won’t be writing a full sales page or launch emails from scratch ― that’s what my DFY copywriting services are for.
But what I will be writing are key messaging points for your offer(s) that you can easily swipe and plonk into the Hero section of your sales page, socials, emails, and more.
I find that once you have the key messaging and the structure for your launch assets in place ― you’ll find it a heckuva lot easier to get the right words flowing onto the page.
What if I have more questions?
Shimmy ‘em my way at hello@ashchow.com and I’ll be sure to respond!