I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone – no matter how far along they are on the journey – goes through a stage where they’re crippled by the desire to be perfect.
When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.
I’m tempted to nap for an hour. I’m my own boss, I tell myself. I’m in control of my day.
Hand off your entire launch to a pro, then sit back and relax.
Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)
