the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Mental Health

How to Cure a Hangover – The Emotional Kind

As someone who spends way too much time in her feelings, I’ve experienced my fair share of emotional hangovers and lived to tell the tale. So, put aside your Panadol and bottles of Gatorade, here’s how you really cure an emotional hangover.

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Love Letters

Tis The Season: 12 Days of Love Letter Writing

In a season that’s supposed to be merry and bright, it can be hard to feel joy when we’re overwhelmed with fulfilling our obligations for Christmas. We forget that all Christmas calls us to do is to show love and bless others.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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