the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

All the Feelings

Observations of Loneliness

Loneliness, like the majority of other emotions, is transient. Although it may feel like days, months, or god forbid, years, before it finally dissipates – it always does.

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Pep Talks

Eyes on your lane

Time gets wasted when we worry about who’s ahead of us. Time gets wasted when we are constantly turning our heads to see who our competition is or analysing all the ways why they have what we want.

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Friendships

Brick by Brick: Thoughts on Building Community

Someone once told me they felt safe confiding in me about their burdens and I nearly cried. In its simplest form, I think that’s what community is: a group of imperfect humans providing a safe space to share about their imperfect lives.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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