the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Love Letters

Hey You, Life Gets Better

To know me is to know that my best words come pouring out when I write letters to myself. No matter how old you are, let this letter to my 20 year old, angsty self, be a reminder that life does get better.

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Love Letters

A Letter to You, My Reader

Know this, my dear reader. Your feelings are valid. Your emotions are beautiful. And sometimes the most comforting thing we can hear someone else say is ‘I know how you feel.’

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Love Letters

Thank You, Next: A Letter to My 21st Year

A whole year has passed since 21. The world has almost made a complete orbit around the sun. And it makes me wonder how many beautiful moments have happened that I’ve discounted because it didn’t happen the way I wanted.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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