the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Love Letters

Hey You, Life Gets Better

To know me is to know that my best words come pouring out when I write letters to myself. No matter how old you are, let this letter to my 20 year old, angsty self, be a reminder that life does get better.

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Love Letters

Thank You, Next: A Letter to My 21st Year

A whole year has passed since 21. The world has almost made a complete orbit around the sun. And it makes me wonder how many beautiful moments have happened that I’ve discounted because it didn’t happen the way I wanted.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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