the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Writing

On Dealing With Perfectionism As a Creative

I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone – no matter how far along they are on the journey – goes through a stage where they’re crippled by the desire to be perfect.

October 21, 2020

Pep Talks

How to Kick Fear’s Butt When Starting Something New

Fear’s main mission is to keep you small. To keep you believing that you’d never amount to much, so you probably shouldn’t try at all. Fear doesn’t want you putting yourself in situations where you’d be more exposed.

May 1, 2019

Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

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VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)