the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

All the Feelings

Are There Good Things Ahead For Me?

It’s a thought that creeps slowly into your mind when you’re struggling to fall asleep after a bad day. It’s an innocent question that can rapidly spiral out of control: are there good things ahead?

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All the Feelings

A Letter On Creativity & Comparison

Here’s what I know about the comparison game: there are no winners. While you’re comparing yourself to that writer, they’re probably comparing themselves to someone else. The result is two individuals who feel deflated and less-than.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

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Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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