the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Copywriting

How to Slip Into Someone’s Inbox and Make a Sale

A few weeks ago, I opened my inbox to see a big, fat sales pitch staring me down. I thought it’d be fun to take what I know about copywriting and dissect this email sales pitch so you can learn how to write emails that sell.

September 21, 2020

Content Strategy

3 Reasons Why Your Email List is Your Most Valuable Asset in Business.

I feel honoured knowing that every person on my list has chosen to welcome me into their inbox. So I want to pass it forward, and tell you exactly why email lists are vital for any business or writer.

August 28, 2020

Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)