Your first few launches were total winners
But now, your sales copy is starting to feel a little…meh.
Maybe your audience’s needs have shifted, and what resonated before just isn’t lighting the spark like it used to.
Or perhaps you offer has leveled up with way more value, but the copy still makes it sound like a basic starter pack.
Either way, you have a sneaking suspicion it’s time to give your sales page or launch emails a major overhaul.
But the thought of sifting through your Google Doc, deciphering what’s off, and trying to figure out how to rework your messaging?
Exhausting.
Expensive.
And, honestly, who has the time?
What you need is a high-impact refresh ― without the five-figure price tag or the weeks of back-and-forth.
Introducing:
THE LAUNCH REFRESH
Imagine handing over your existing sales copy and getting it back sharper, more persuasive, and primed to convert your ideal audience— in just seven days.
No fluff, no endless back-and-forth—just copy that gets results.
$2800 USD
Here’s How it Works
Review
First, I’ll dig into your current copy. You’ll fill me in on what’s changed—whether it’s your offer, your launch strategy, or where you’re feeling a disconnect. I’ll identify the exact spots where your messaging needs a refresh to better resonate with your audience.
Refresh
Over the week, I’ll work my magic on your key sales assets, making them crystal-clear, compelling, and perfectly tuned to your audience’s needs.
Meanwhile, you’re free to do…whatever you want! Go out for brunch, spend time with your kids, or focus on the parts of your business you love most. You’re off the hook to refresh and recharge too!
Re-launch
By the end of the week, you’ll have copy that’s refreshed, refined, and ready to roll out. Get ready to watch your audience fall in love with your offer all over again
The Launch Refresh is Perfect For You If:
✅ You’ve got copy that’s worked in the past but needs a strategic refresh to boost conversions and truly resonate with your evolved audience.
✅ You’re ready for laser-focused, up-to-date messaging designed to cut through the noise and make your offer the standout choice in a sea of similar offers.
✅ You’ve got the foundation laid but don’t have the time to refine your copy and make it as compelling as your offer deserves.
✅ You have valuable feedback and data from previous launches that we can leverage for even better results
✅ Your copy hits the key points, but it needs a thoughtful polish to be fully optimized for your upcoming launch—without losing the voice that makes your brand unique.
You’re better off giving this a miss if:
❌ You’re planning on launching a brand new offer that hasn’t been validated yet
❌ You don’t have existing sales copy and need something written from scratch
"Ash is a strategic word chameleon"
“We had a launch coming for an evergreen product, and we needed some help with emails.
After reading her copy, I felt lighter.
It was pretty awesome seeing email sequences complete so I was able to focus on other aspects related to the business and the launch.
Ash has a genuine care for, not just your brand, but also what you want to achieve. And she takes the time to truly deepen her understanding of the people behind your brand.
I was SO glad Ash was there to help.
It was a massive lifesaver in terms of time, and also in ideas!”
― Anita Siek, Wordfetti
“But Ash ― what exactly can you get done in a week?”
Glad you asked!
Choose ONE deliverable, and I’ll dedicate the entire week to perfecting it. The week is 100% personalised to you and what your copy needs, but here’s an example of what we can accomplish together:
Sales Page Optimization
I’ll focus on:
- Revamping your Hero + Offer intro sections to instantly grab attention and showcase the value of your offer from the get-go
- Adding new sections to acknowledge any fresh objections or niggling concerns that might be keeping your audience from hittinh ‘buy’
- Fine-tuning your messaging for clarity, flow, and that extra edge over your competitors
- Pinpointing the perfect spots to weave in more testimonials or case studies to build trust
9-12 Email LIVE Launch Sequence:
I’ll focus on:
- Identifying ways to personalise and segment your emails for a more direct connection
- Refining or adding emails specifically to counter any fresh objections your audience might have.
- Updating your messaging to be relevant to what’s happening in your audience’s lives now ― in 2024.
- Weaving in or strengthening storytelling elements to create a deeper emotional connection
- Making your subject lines click-worthy to get those open rates soaring
9-12 Email Evergreen Sequence:
Yep, I can do that too!
Following the same process as the LIVE sequence, I’ll make sure your evergreen emails are written to get you those consistent Stripe-notifications you’ve been craving!
"Ash’s copy was so good my email subscribers were heading straight to the sales page and pressing buy BEFORE they even finished reading the email!"
I loved getting her to do everything in one week rather than dragging it out over weeks – and I was so stoked with what she wrote!
Ash completely managed the whole thing from start to finish and delivered everything she said she would. She offers a seamless copywriting service for anyone who is scared to sound icky or salesy.
After reading Ash’s copy, I felt less stress and fear about the launch, and WAY more confident my course would do well!
The result? Within 24 hours of launching, I hit 5-figures (with a $200 product!) AND I ended up with $35,000 for my first ever launch!
― Katie Wilkins Course Creator & Founder of Studio Tinta
This Isn’t Just an Audit – It’s a Full-On Copy Revamp
I don’t just tell you what’s wrong – I fix it.
I’ll actively rewrite and optimise your existing copy, applying best practices and conversion strategies tailored to your audience.
This hands-on approach means you get immediate improvements, plus a peek into how conversion principles can be applied to future projects.
Still lurking down here? Not quite sure whether someone like me can *actually* write copy that sells and brings you tears of joy?
Here are some of the comments & feedback my clients have sent me after reading their new copy:
FAQs
How do I know if my copy needs a refresh?
Like a good oat milk latte that’s gone cold, you’ll know it when you experience it.
More tangibly?
Your copy might need a refresh if:
✅ Your sales page or emails are starting to feel a bit stale ― you cringe when you read it, or the references are outdated, and it’s not as magnetising as it could be
✅ Your conversions are dipping despite having a rock-solid offer and great sales in the past (While there are *many* factors that contribute to a slower launch ― outdated messaging can often be a silent saboteur.)
✅ You’ve recently given your offer a glow-up (AKA upgraded or overhauled the content inside) and need the sales copy to match the new-and-improved version of what you’re offering
✅ Your audience has evolved—maybe they’ve become savvier, shifted their priorities, or their needs have changed—and your copy needs to reflect that shift to keep them engaged and eager to buy.
What’s the difference between this and the launch packages?
When you invest in a full launch package, you’re bringing on a strategic partner for the entire journey. You’ll get my conversion-copy brain dedicated to your launch and funnel from start to finish, with all the research, strategy, and brand-new copy you need to launch with confidence.
The Launch Refresh, on the other hand, is where I take your existing sales asset and rewrite it so it’s conversion-ready.
The Launch Refresh is perfect if you’re already satisfied with the ‘bones’ of your sales page or launch emails and you’ve got up-to-date audience research. I’ll tweak your messaging based on what your audience needs right now. This is also great if you’ve got your launch strategy pretty much locked in.
A full Launch Package is ideal if you want an expert to handle the whole shebang—from the initial research to mapping out the launch strategy to crafting fresh copy from scratch.
What if I want you to work on more than one deliverable?
No problem! You can book multiple “Refreshes” back-to-back to cover everything you need.
Can I provide feedback during the process?
Absolutely! The Launch Refresh comes with 1 round of revisions so you’ll have the opportunity to review and provide feedback so it’s perfectly aligned with your vision.
What if I’m in a different time zone to you?
No sweat! I’ve worked with clients (and hosted virtual hangouts with business friends) across the US, UK, and EU, so I’m used to staying up at all hours of the night.
Get in touch and we’ll find a time that best suits us for our kickoff call.