You’ve got everything it takes to succeed—a killer offer, a loyal audience, and an oat milk latte in hand
But when it’s time to launch, it feels like you’re trading your cozy kicks for sky-high stilettos ―
They look impressive, sure, but you’re always one wobble or misstep away from a massive face plant.
Despite knowing your offers have the power to genuinely change lives…
Every time you gear up to launch… you slam into the same old walls
You’ve got big, audacious revenue goals you want to hit…but you don’t know how to write *specifically* to get sales in a way that doesn’t give you the ick.
You’ve got a truckload of stories and lessons to share… but you don’t know what will click with your audience, so when it’s time to share them ― you freeze.
You want to get your courses & programs into more people’s hands…but you’re terrified your offers scream Cash Grab!! and you’ll be lumped in with other creators trying to make a quick buck.
And as the high-integrity creator you are ― you don’t want to ever feel like you’re duping people into offers they don’t need.
So you find yourself:
- Pushing your launch date ‘one more week’ for the FIFTH time ― because no matter how many times you tinker and tweak your copy, it doesn’t feel “right.”
- Haphazardly writing emails (Maybe I’ll chuck in a FAQ email here and something about Objections) just because a coach’s cookie-cutter template told you that was “good practice”.
- Gritting your teeth and pushing forward with your launch juuust to get it over and done with.
Only to end up…
Feeling frazzled from writing things on the fly.
Getting the ick from what you wrote because it’s using sales tactics and principles you’re not comfortable with.
And even a tiiiny bit resentful…
Because you’ve poured all this love into your course and content, and you’re STILL not getting the results you want!
Hold it right there.
The truth is:
You already have all the pieces in your toolbox to make your next launch a stand-out success without compromising your integrity
It’s just hard to put all the pieces into place AND string the right words together when you’re in the thick of the mess and your emotions are bullying you into giving up.
(Especially when you’re also juggling a regular content schedule, parenting, and trying to convince yourself work-life balance isn’t a myth)
You deserve a dang-that-feels-GOOD launch
A launch where stress (and his annoying friends: anxiety and fear) are shoved into the backseat, and joy and excitement dance at the wheel.
A launch that considers the BIGGER picture ― one where you and your audience meet your dreamiest goals without burning out or feeling duped.
A launch where someone else handles the writing and strategising while you get to show up doing what YOU do best ― serving and loving on your audience.
A launch that doesn’t just bring relief ― it brings results.
You just need to team up with a strategist who’ll take your big-picture vision, pull you outta the weeds, help you put all the pieces together…
AND write the type of copy that gets your audience saying “HECK YES ― I’m ready to buy!”
Sound like what you’ve been waiting for?
You’re in the right place.
hey, you
I’m Ash Chow—
The Strategist & Copywriter high-integrity creators call when they’re ready to nail their messaging and showcase the true value of their offer.
I believe a truly ‘successful’ launch does way more than just fill your bank account (though, trust me, we’ll get those numbers up too).
It’s about making a *real* impact by creating content that doesn’t just get read ― it gets felt. It changes minds, ignites new ideas, and opens your audience to the possibility that they can achieve the transformation you’re promising.
That’s what I aim to infuse into every launch strategy and piece of copy I create.
Together, we are going to sell more of your offers in a way that feels good for you, your customers, and even your non-buyers.
Best part?
You don’t have to do a thing except show up, serve your audience with the content you love creating, and watch your sales and impact multiply!
“I truly think Ash is one of the best copywriters out there and worth the investment."
“Ash’s strategizing is unmatched. Of all the 20+ copywriters I interviewed, no one talked strategy with me the way Ash did.
Investing in Ash has shifted my mindset that it’s okay to give up some control and let someone else hold my hand for once. She was the first person I ever hired and to be honest it was the one position I felt was going to be the hardest to fill.
But she proved to me that there can be amazing people out there that can really help my business.
After I read her copy, I felt RELIEF. You know that feeling after you throw up where you just feel SO much better?
That’s how I felt.
Once it was all done, I felt like I could breathe.
Now I feel like my sales will be incredible and there is a huge weight lifted off me.”
― Leandra Peter, Female in Finance
Here’s How We’ll Create Your Next Ease-Filled & Impactful Launch
1. Meeting You+ Your Audience in the (Messy) Middle
Time for me to roll up my sleeves, pull on my rain boots, and dive right into the thick of muck with you.
I’ll sort through your big-picture vision, untangle your jumbled-up ideas and obstacles, and get a real feel for what lights you up so I can weave all the right details into your strategy and copy.
Then? Your audience. I’ll tap into their big, beautiful brains and hearts, uncovering what really stirs them, what keeps them scrolling through their phones at 2 AM, and what dreams they’re chasing.
We’ll pinpoint their desires, fears, and everything in between to craft messaging that hits home and makes hearts beat faster.
2. Mapping out Your Launch Strategy
What are the main messages (and pieces of copy) your audience needs to hear to feel a resounding ‘Heck Yes’?
How do we attract the right traffic to your email list & sales page and make sure they stay engaged till the very end?
How do we market your launch so it stands out?
I’ll map out an empathy-driven launch strategy that tackles all those questions, AND designs a detailed customer journey ― from initial curiosity to entering their credit card details!
Even better?
I’ll take alllll that glorious data and intel about your audience and offer and turn it into your very own:
✨ Profitable Launch Playbook ✨
*Not included in The Sales Special package*
The holy grail of your launch (and even your business) that includes:
- In-Depth Customer Profile(s) ― So you know exactly who you’re speaking to: their challenges, desires, key objections, and transformation they’re seeking
- Core messaging for your offer(s) ― We’ll pinpoint the essential messages to highlight throughout your launch and various funnel stages.
- Positioning ― An in-depth competitor review so we understand what makes you and your offer the stand-out, shining choice.
Perfect for:
- Solo creators who want to stay dialed into their audience’s needs and have a ready stash of content ideas that hit the mark every time.
- Creators with different team members who all need to be on the same page when it comes to the offer and the launch
3. Writing the Copy
This is where the magic happens! *rubs hands together*
I take everything we’ve uncovered together and spin it into words and stories that:
- Showcase the transformative, life-changing nature of your offer. We're not just talking benefits here ― we’re talking about real, palpable change that your audience can feel.
- Engage your audience so deeply that they do more than just open your emails—they respond, they engage, they get involved. Get ready for your inbox to become a hub of excited conversations.
- Drive your audience straight to your sales page and eagerly signing up for what you’re offering.
You’ll receive crisp, compelling copy delivered straight to your inbox, along with a Loom video that breaks down the strategy behind each line. (Perfect for you to snag insights and apply them to other areas of your content).
All you need to do is review, provide any feedback, and give the green light. Then, maybe pour yourself a glass of Shiraz ― because celebrating is in order!
4. Launch & Enjoy
Hit launch, pop the bubbly, and sit back for your most ease-filled launch yet. I’ll be celebrating with you every step of the way. We’ll even look at the numbers and analyse what went well, what was unexpected, and what can be optimised for next time.
“Ash is the person you want by your side when launching!"
She is an extremely gifted sales copywriter, is incredibly knowledgable about course launches and sales copy that works.
Before working with Ash, I struggled to convert people who were interested in my course. I was also spending a lot of time writing copy myself, but I wasn’t sure if a) it was written well b) how to improve it so that it helped me sell my course.
Mostly I dreaded the time and uncertainty whether I was wasting my time in doing something that wasn’t going to get me results.
So I decided to invest in improving my copy. That’s when I reached out to copywriters I know and trust and they recommended Ash!
Ash’s process was much more thorough than the support I have received this far.
She did the research, interviewed me, got to know the course, my audience, wrote compelling and complete copy, super well organised with loom video explanations and clear instructions.
I got more value from our work together than I was expecting and the income from sales increased this time.
Working with Ash made it clear that I needed a grounding in sound sales copy to convert sales for this past cohort, but also for future cohorts – that it was an investment that would continue to pay off.
I now have a library of copy, a full launch schedule, case studies and copy I can use and adapt, and templates that I can use to write more copy in the future.”
― Gwyn Wansbrough, Breakthrough Facilitation
Ready for a dang-that-feels-GOOD Launch that brings relief AND results?
Choose the package that best suits you and let’s get cracking
Rapid Launch Kit
The most essential sales assets to get you launching, fast. Perfect if you want your sales page and launch emails sorted in one go.
~3 week process
- Personalised Customer & Non-Buyer Surveys so you can understand what’s really going on in the hearts & minds of your audience (and how to fine-tune your offer to meet their needs)
- Conversion-Ready Sales Page that turns browsers into committed and loyal customers
- LIVE Launch Emails (10-12 emails) that maintain the momentum and engagement throughout your launch
- 1 round of editing revisions per deliverable so it’s polished to perfection and exactly to your liking.
- Ash on pocket-dial as a strategic partner for any lingering questions, mini freak-outs (we all have ‘em), or celebratory voice-notes you have along the way
Investment:
$7.5k USD
Your Next Live (or Evergreen) Launch
Whether you’re ready to scale your launch or go evergreen and make sales all-year-round ― you’ll get the in-depth strategy and copy assets you need to maximise your sales. (And get the intel you need to do it again and again)
~6 week process
- Personalised Customer & Non-Buyer Surveys so you can understand what’s really going on in the hearts & minds of your audience (and how to fine-tune your offer accordingly)
- 2-3 Customer Interviews that dive even deeper into their decision-making processes so we can tailor your messaging to speak to the heart of their hesitations and desires
- The Profitable Launch Playbook containing everything you need to know about your upcoming launch strategy
- Webinar/Challenge Landing Page + Confirmation Page that attracts only the most aligned, perfect-fit customers into your world and primes ‘em for your launch
- Conversion-Ready Sales Page that turns browsers into committed and loyal customers
- LIVE Launch Emails (10-12 emails) that maintain the momentum and engagement throughout your launch
- 1 round of editing revisions per deliverable so it’s polished to perfection and exactly to your liking.
- Ash on pocket-dial as a strategic partner for any lingering questions, mini freak-outs (we all have ‘em), or celebratory voice-notes you have along the way
Investment:
$10.5k USD
Launch Mastery
For creators who want me to take care of everything you need for a high-impact, strategy-driven launch.
You hand me your vision and goals ― and I’ll create everything from your opt-in to your pre-launch, all the way to your sales-driving assets. PLUS a comprehensive marketing plan you can lean on for your entire business.
~12 week process
- A Complete Funnel Strategy from launch event to cart-close so you’ll know exactly how to achieve a profitable launch without the burnout
- Personalised Customer & Non-Buyer Surveys so you can understand what’s really going on in the hearts & minds of your audience (and how to fine-tune your offer accordingly)
- The Profitable Launch Playbook containing everything you need to know about your upcoming launch strategy
- Actionable Empathy Roadmap ― Get a 360-degree understanding of your audience’s emotional states throughout the decision-making process AND the best type of content to move ‘em into action. (Perfect for creators who want to know what content to create all-year-round to drive traffic to your offers)
- A Profitable Pre-Launch Strategy ― outlining the key topics AND personalised content calendar for the 4-pivotal weeks leading up to cart-open day.
- 4 x Fully Written Pre-Launch Emails ― designed to prime your audience and build your waitlist
- Webinar/Challenge Landing Page + Confirmation Page that attracts only the most aligned, perfect-fit customers into your world and primes ‘em for your launch
- Webinar/Challenge Invite Sequence (3 emails) designed to invite your audience off the sidelines, boost registration rates, and energise your community for your event
- Webinar/Challenge Show-Up Email Sequence (6-8 emails) to turn registrants into attendees, because a packed house beats an empty chat room any day
- Conversion-Ready Sales Page that turns browsers into committed and loyal customers
- LIVE Launch Emails (10-12 emails) that maintain the momentum and engagement throughout your launch
- 1 round of editing revisions per deliverable so it’s polished to perfection and exactly to your liking.
- Ash on pocket-dial as a strategic partner for any lingering questions, mini freak-outs (we all have ‘em), or celebratory voice-notes you have along the way
Investment:
$15k USD
Don’t see your specific copy deliverable listed? Curious if I can tackle more things on your copy to-do list? Shoot me and email and I’ll whip up something custom for you. →
Got existing launch copy you want me to optimise in a shorter time-frame? Say hello to The Launch Refresh.
“We had one of our largest launches and hit 6-figures.."
Ash can take your launch from OK to awesome with her strategic launch direction. Ash truly cares and gets it. It felt like we want from ‘winging it’ to actually showing up like a real business. It felt like we put our big girl pants on and took action, rather than just complaining about not hitting our launch goals.
We were able to fill the majority of our spots in this program through our early-bird enrollment. We didn’t half-ass our launch. It felt like our entire team was on the same page because we had the roadmap you created for us.
In the end, we had one of our largest launches and hit 6-figures. It was a win for us, and we know the pre-launch content was a huge part of it.
― Kira Hug, The Copywriter Club
No matter how we work together, you will:
🌟 Have rock-solid confidence in your copy & content because it’s 100% authentic to your voice and resonates with your audience.
🌟 Be excited to send your emails and show off your sales page ― not just cos you need the sales, but because you truly believe in the value of what you’re selling and you know your audience will see it too.
🌟 Have sparkling clarity on what makes your offer so valuable and transformative in the eyes of your audience ― which will make showing up and raving about it so much easier.
🌟 Strut into your launch feeling prepared, excited, and ease-filled because your copy is locked, loaded, and ready to go.
🌟 Be able to stay in this place of excitement because with everything ready to go, you now have enough energy to do the things you LOVE doing ― like welcoming in a parade of new customers, jumping on connection calls, DMing your audience. (No last-minute scrambling to fire off a sales email or fix up a section on the sales page).
🌟 Get continuous sparks of content ideas because you finally have an in-depth understanding of what’s driving (and stopping) your audience ― and how to empower them to take action. Plus, did I mention you’ll have even *more* time to create the content you actually love (instead of always focusing on sales content)?!
Curious what it’s like to work together?
Peep the case studies below.
You and I will get along like oat milk lattes and early mornings if:
✅ You’ve launched before and validated your offer ―
Now you’re ready to get your offer in front of more eyes or turn your LIVE Launch into an Evergreen powerhouse.
✅ You’re looking for a better way to serve your audience and sell your programs WITHOUT giving your audience the ick ―
You believe in strategy and messaging that connects deeply with your audience and guides them through an emotional journey. You want your audience to buy because they’re genuinely ready ― not cos they were duped by high-pressure scarcity and urgency tactics.
✅ You don’t have a sales-at-all-costs mentality ―
You’re all about creating content and strategies that help you audience make the best decisions for themselves.
✅ You want someone who can take care of your copy & launch with minimal hand-holding ―
You’re a business owner ― not a babysitter. When you work with me, you get a strategic partner who will deliver top-notch work without constant guidance. My clients love the fact that I can roll in, get the work done, and make their lives a heckuva’ lot easier.
“Ash is the copywriter I trust to deliver a sales page that needs no additional work from me."
“She’s extremely talented, has a great way with words, and easily understands how to turn my brief into a great sales page.
Ash is easy to work with, delivers on time (every time), and helps make my life easier…everything an amazing service provider and copywriter should do.
I highly recommend her and I hope we continue working together for a long time!”
― Eman Ismail, Email Strategist
FAQs
Do you offer payment plans?
I sure do. I get that managing cash flow can be a bit of a juggle so we’ll create a tiered payment plan that works for both of us.
What if I want more emails or copy deliverables?
Every launch package is customisable to fit exactly what you and your launch need. During our discovery call, we’ll dive into your vision, your goals, and whether you really need those 20 emails—or if that’s just what you’ve been told is ‘best practice.’ My focus is making sure you’re doing what’s best for your launch and your audience.
What’s the difference between The Rapid Launch Kit and Your Next LIVE Launch?
The Rapid Launch Kit is ideal if you’ve already validated your offer and now need some fresh, polished copy to (re)launch it with style.
For example:
- You sold the Beta round of your program using a Google Doc sales page and a couple of quick emails. Now, you’re ready for some “real” sales copy that you can reuse to scale your future launches.
Your Next LIVE/Evergreen Launch is perfect if you want help with the overall strategy and “mechanics” of your launch from start to finish.
Specifically, you’ll get support with:
- Your offer itself ― By truly understanding your audience’s emotional needs and desire, you can fine-tune your offer to meet them where they are.
- Attracting the right audience to your launch ― We’ll strategise how to optimise your lead magnet and create a killer landing page so you’re launching to perfect-fit customers.
- Maximising Sales ― By crafting the best content ideas to drive more traffic to your email list and sales page, whether it’s for a big LIVE launch or ongoing Evergreen sales.