- Target audience research & competitor analysis
- Tone of voice
- Web copy
I dusted off my workout gear and immersed myself in the powerlifting world to analyse who her customers were, what they were looking for, and how the Exershield Signature Exercise Cover would boost their performance. Then, I peeked over the fence to check out the competitors and find out what makes Exershield an outstanding original. Finally, I crafted the brand’s Tone of Voice and rolled it out across every touchpoint on the website to drive conversions.