the blog

Personal essays & stories about launching, copy, and all the deeply human emotions we wrestle with when running a business

Friendships

The Art of Losing People

Whether it’s a friendship, a romantic partner, or a family member, you’re going to feel the sting when they leave. Suddenly, someone who once knew every inch of you is gone and you’re left with an agonisingly vacant space in your heart.

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Friendships

How To Meet People As a Solo Traveller

Riding solo as a single female can be one of the most liberating, scariest and bravest thing you ever do. But you also don’t have the security of companionship when you arrive at a new place, or a decent photographer to take candids of you.

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Friendships

The Fault In Our Friendships

There’s a saying that you are the average of the 5 people you surround yourself with. If that’s true, then you’d want to be intentional about who you’re spending time with.

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Friendships

Brick by Brick: Thoughts on Building Community

Someone once told me they felt safe confiding in me about their burdens and I nearly cried. In its simplest form, I think that’s what community is: a group of imperfect humans providing a safe space to share about their imperfect lives.

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Here’s How We Can Create a Meaningful Splash With Your Launch

Done-For-You Launch Strategy & Copy

Hand off your entire launch to a pro, then sit back and relax.

VIP Launch Strategy Day

Map out your launch strategy & messaging in a DAY ― not months

DIY Courses

Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)

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