What They Needed.
After working as a graphic designer and photographer, Malvi knew she wanted to use her talents for good, not evil. So she rolled up her sleeves and created a creative studio that partners with ethical and conscious brands to make the world a better place. She just needed an engaging Tone of Voice and new website copy that reflects her mission.
What I Did
- Tone of Voice Development
- Web Copy
After diving deep into the founder’s story and learning about her passion for working with ethical businesses, I crafted a witty and engaging tone of voice that would cut through the noise and speak directly to her ideal clients. Then, I translated her voice across her website so her dream clients would see just how easy and fun it would be to work with her studio.
Malvi walked away with an engaging Tone of Voice guide she could easily pass onto her future team members so her voice would always sound on-brand. Her website is now optimised to attract her dream team members and dream clients, while boldly emphasising what she stands for.