Hey, You
I'm Ash Chow
Launch Strategist, Conversion Copywriter, and someone who spends way too much time rewatching all 20 seasons of Grey’s Anatomy (my other twisted sister).
I’m also a serial overthinker who knows juuust how hard it is to write for yourself when you’re buckling under the pressure:
Pressure to make sales
AKA the lifeblood of your business and the very thing that pays for your mortgage, oat milk lattes, and your dreamy vacations.
Pressure to consistently deliver value to your growing audience
Because your audience expects Netflix-level engagement, and you’ve got to deliver without hitting ‘series finale’ levels of burnout.
Pressure to stay true to your values ― integrity & authenticity
Without conforming to fear-based marketing tactics that give you the ick.
The fact you’ve landed here tells me:
You're tired of the pretentious ‘guru’ strategies splashed all over the internet, promising big bucks if you follow their ‘foolproof’ plan.
You’re here to make a real difference and STAND OUT.
(But like, in a good way, not like a disco ball at a yoga retreat)
Well, pull up a chair and scoot in close, because I’m about to let you in on a secret.
The best launch strategy ― the kind that truly resonates and creates the impact you’ve been craving ― doesn’t rely on tricks, pressure, or duping your audience.
It’s built on what I like to call:
Actionable Empathy.
Actionable Empathy is my signature approach to every launch I work on.
“Actionable whaaa?”
Imagine diving deep into what’s really holding your audience back ― their gnawing fears of failure, the lingering doubts about their worth, and all those frustrating obstacles that seem to keep their dreams frustratingly out of reach.
Now, instead of just bombarding them with high-pressure sales content, imagine crafting a real conversation ―
One where you’re not pushing them to buy, but helping them navigate through their confusion and emotions. You guide them until they don’t just feel ready but are eager to move forward with you.
Suddenly, you’re not like every other ‘guru’ pushing for a sale.
You’re the trusted guide walking beside them, showing them the possibilities ahead and inspiring them to join you on a journey they believe in.
Soon, you’re not just creating ‘customers’ ― you’re creating a community.
One where customers turn into loyal fans (who implement what you’re teaching), and where non-buyers still feel connected and valued.
With Actionable Empathy, you create an environment where people feel seen and appreciated—whether they buy now or later.
That’s how you turn casual interest into lasting loyalty ― and I can’t wait to help you create the community and impact you’ve been waiting for!
How did this all come about?
So glad you asked.
My writing journey started smack bang in the middle of my Law degree when I realised I’d rather serve the world with stories and feelings – not how well I knew the Constitution.
Like you, I knew I wanted to do something bigger with my life.
I wanted to stop repressing my creativity and use it to help others untangle the jumbled-up thoughts and emotions clouding their head.
So, I ripped up my life plan and my very expensive degree (just kidding, I have a virtual copy).
Like a true millennial + Gen-Z hybrid, I took to the internet and started word-vomiting every existential crisis and creative epiphany for the world to see.
Was it terrifying? Absolutely.
Did I worry about random strangers on the internet judging me?
Yes…
…until I found out the only ones reading were my mum and the 10 relatives she guilt-tripped into subscribing to my blog. (Thanks, Mum!)
But I knew I didn’t want to let The Terror Triplets hold me back anymore.
I kept showing up.
I kept sharing.
I kept writing.
And soon, my words found their way to business owners who were hungry for authenticity and emotion in their marketing!
What began as a hobby has led to me:
- Launching gosh-I-want-this offers for amazing creators & business owners across the US, UK, and AUS
- Getting paid to speak on virtual & physical stages in the US and AUS
- Living the digital nomad lifestyle and travelling around Asia/UK/Europe for 18 months
But my favourite part of all is the fact I get to spend every day helping high-integrity creators make dang-that-feels-good money while creating genuine relationships with their audience.
Ready to navigate your next launch with integrity, strategy, and a whole lot of heart?
Other Fun Facts You Should Know
My husband Ben and I are living the digital nomad dream, currently exploring Asia, the UK, and Europe. Freedom is a massive part of our lives, and I'm all about designing businesses and launches that fit seamlessly into your lifestyle, not the other way around.
In my quest to never let The Terror Triplets get the best of me, I’m always pushing my boundaries. Whether that’s snorkeling or (scuba) diving into new adventures, I'm there!
Despite my adventurous spirit, my inner introvert and Enneagram 4 personality crave downtime. You’ll often find me curled up with a gripping YA novel or a psychological thriller, depending on my mood. Or maybe re-binge-watching ‘Grey’s Anatomy’ or ‘This is Us’—anything to pull at my heartstrings.
Enough about me.
It’s time to hit your dreamiest goals and launch in a way you and your audience can feel GOOD about.
Done-For-You Launch Strategy & Copy
You want to hand off your entire launch to a pro who’ll take care of the nitty gritty so you can have your most successful, ease-filled launch yet.
VIP Launch Strategy Day
You want someone to map out the big picture strategy + messaging for your launch so you know exactly what to implement ― without investing in a coach or mastermind.
Speaking
You’re looking for an engaging speaker who’ll help your audience conquer the blank page and craft emotional messaging that resonates and makes sales