Ashley Chow

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28 Oct 2020

4 Lessons From My First Sales Pitch

How I landed a phone call with the COO of a law firm thanks to a blue poster with emojis on it

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21 Oct 2020

On Dealing With Perfectionism As a Creative

I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone - no matter how far along they are on the journey - goes through a stage where they’re crippled by the desire to be perfect.

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14 Oct 2020

Here’s the Apology You Never Got

You may never hear the words “I’m sorry” from the person that hurt you. But maybe hearing it from me is the push you need to start your healing process.

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30 Sep 2020

Forget About the Numbers

When I was busy obsessing over the statistics, I failed to recognise that every number represented an actual, real-life person who was choosing to spend time reading my stories.

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23 Sep 2020

“Will I Ever Feel Good Enough?” Thoughts On Being a ‘Creative’

In the last 2 years, here’s what I’ve learnt about ‘not being good enough.’

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21 Sep 2020

How to Slip Into Someone’s Inbox and Make a Sale

A few weeks ago, I opened my inbox to see a big, fat sales pitch staring me down. I thought it’d be fun to take what I know about copywriting and dissect this email sales pitch so you can learn how to write emails that sell.

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16 Sep 2020

What I Wish I Knew When I First Started Copywriting: Lessons After 2 Years of Being a Copywriter

It’s been 2 whole years since I became a copywriter. They say hindsight is 20/20 so in true Ash-style, I’m going to do what I do best: write a letter to my past self sharing what I wish I knew two years ago.

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09 Sep 2020

You’ve Got Mail: A Letter From Me to You

Consider this your very own serendipitous virtual letter you stumbled across while trawling the internet.

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02 Sep 2020

Let’s Play a Game of ‘What If’

Because even the most logical, analytical minds are rolling the dice and making moves on the board.

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28 Aug 2020

3 Reasons Why Your Email List is Your Most Valuable Asset in Business.

I feel honoured knowing that every person on my list has chosen to welcome me into their inbox. So I want to pass it forward, and tell you exactly why email lists are vital for any business or writer.

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Let’s Be Friends

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Hi, I’m Ash

Hi, I’m Ash

I put words to emotions, tell stories for brands, and spend more time in my feelings than Drake does. I also send love letters every Wednesday because let's be honest - nothing exciting ever happens on a Wednesday,

Is it Me You’re Looking For?

My Life in Squares

"Slow down to speed up." It feels like I've been repeatedly whacked over the head with this lesson, so it's probably a sign to sit up and pay attention! The first half of the year saw my business grow leaps & bounds further than I thought possible. But I'm learning rapid momentum isn't always sustainable. And if you're not careful, you may end up growing something you don't even want. So now, this second half of the year looks a lot more slower, both by choice and by circumstance. In this season, slowing down to speed up looks like: 📍Scaling back 1:1 client work and being more selective about the projects I say yes to so I have space to work on the foundational parts of my business. This means smaller-income months, but I'm choosing to make the "sacrifice" now so I can reap the rewards later. (Also, very grateful I have the privilege to do this) 📍Investing time & money working on mindset stuff instead of another "business growth" program because what's the point of scaling if your limiting beliefs are just gonna throw you off course? 📍Writing more for myself again! Fully-booked months meant I had no space for my own creativity. If I *did* write, I felt constant pressure to make sure it was going to be something that converts and leads to sales. So now I'm giving myself permission to write whatever the hell I want even if it sucks and nobody cares. Would love to know, are you in a season of slowing down or speeding up? . . . . . . . . #freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy
itsashchow
itsashchow
•
Follow

"Slow down to speed up."

It feels like I've been repeatedly whacked over the head with this lesson, so it's probably a sign to sit up and pay attention!

The first half of the year saw my business grow leaps & bounds further than I thought possible. But I'm learning rapid momentum isn't always sustainable. And if you're not careful, you may end up growing something you don't even want.

So now, this second half of the year looks a lot more slower, both by choice and by circumstance.

In this season, slowing down to speed up looks like:

📍Scaling back 1:1 client work and being more selective about the projects I say yes to so I have space to work on the foundational parts of my business.

This means smaller-income months, but I'm choosing to make the "sacrifice" now so I can reap the rewards later. (Also, very grateful I have the privilege to do this)

📍Investing time & money working on mindset stuff instead of another "business growth" program because what's the point of scaling if your limiting beliefs are just gonna throw you off course?

📍Writing more for myself again! Fully-booked months meant I had no space for my own creativity. If I *did* write, I felt constant pressure to make sure it was going to be something that converts and leads to sales.

So now I'm giving myself permission to write whatever the hell I want even if it sucks and nobody cares.

Would love to know, are you in a season of slowing down or speeding up?

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.
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.
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#freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy

11 hours ago
View on Instagram |
1/4
"What do you wish everyone knew?" Was asked this question on a podcast interview recently, and here's what I had to say: I wish everyone knew...to treat launching like an experiment. You may not get it right on the first go. There may be crickets. Your tech may decide to fritz out and send your draft emails instead of the "real" ones. You may fill up your programs with more beta-members than paying ones at first. Or no one may buy at all. But it's ok. Everyone has lackluster launches sometimes -- even the people killing it on the 'gram. So take the results you see online with a grain of Himalayan sea salt. And remember that the people who are doing well put in a ton of baby steps beforehand that you didn't see. Also, life's rocky when you're a 💎 Would love to know: what do *you* wish everyone knew about your industry/life? 👇 . . . . . . #freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #servicespage
itsashchow
itsashchow
•
Follow

"What do you wish everyone knew?"

Was asked this question on a podcast interview recently, and here's what I had to say:

I wish everyone knew…to treat launching like an experiment. You may not get it right on the first go. There may be crickets. Your tech may decide to fritz out and send your draft emails instead of the "real" ones. You may fill up your programs with more beta-members than paying ones at first. Or no one may buy at all.

But it's ok.

Everyone has lackluster launches sometimes — even the people killing it on the 'gram. So take the results you see online with a grain of Himalayan sea salt. And remember that the people who are doing well put in a ton of baby steps beforehand that you didn't see.

Also, life's rocky when you're a 💎

Would love to know: what do *you* wish everyone knew about your industry/life? 👇
.
.
.
.
.
.
#freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #servicespage

1 week ago
View on Instagram |
2/4
Thought 2021 was going to be the year I got to go out more and look super cute. Instead, with the frequent lockdowns, life nowadays looks more like the 2nd pic -- hair in a messy bun, alternating between 3 different sweatshirts, and with a piece of toast crammed in my mouth. But hey, I guess that's what we call 💫balance 💫
Thought 2021 was going to be the year I got to go out more and look super cute. Instead, with the frequent lockdowns, life nowadays looks more like the 2nd pic -- hair in a messy bun, alternating between 3 different sweatshirts, and with a piece of toast crammed in my mouth. But hey, I guess that's what we call 💫balance 💫
itsashchow
itsashchow
•
Follow

Thought 2021 was going to be the year I got to go out more and look super cute.

Instead, with the frequent lockdowns, life nowadays looks more like the 2nd pic — hair in a messy bun, alternating between 3 different sweatshirts, and with a piece of toast crammed in my mouth.

But hey, I guess that's what we call 💫balance 💫

2 weeks ago
View on Instagram |
3/4
Not sure who slid into whose DMs first...but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍 Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price. A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny). So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment! The result? She now has a services page she can confidently send her ideal clients flocking to 🎉 Thanks for trusting me Meg! I can't wait to see it go live. PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment? Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.
Not sure who slid into whose DMs first...but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍 Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price. A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny). So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment! The result? She now has a services page she can confidently send her ideal clients flocking to 🎉 Thanks for trusting me Meg! I can't wait to see it go live. PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment? Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.
itsashchow
itsashchow
•
Follow

Not sure who slid into whose DMs first…but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍

Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price.

A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny).

So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment!

The result? She now has a services page she can confidently send her ideal clients flocking to 🎉

Thanks for trusting me Meg! I can't wait to see it go live.

PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment?

Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.

4 weeks ago
View on Instagram |
4/4

Recent Posts

  • 4 Lessons From My First Sales Pitch

    October 28, 2020

  • On Dealing With Perfectionism As a Creative

    October 21, 2020

  • Here’s the Apology You Never Got

    October 14, 2020

Ash In The Wild

"Slow down to speed up." It feels like I've been repeatedly whacked over the head with this lesson, so it's probably a sign to sit up and pay attention! The first half of the year saw my business grow leaps & bounds further than I thought possible. But I'm learning rapid momentum isn't always sustainable. And if you're not careful, you may end up growing something you don't even want. So now, this second half of the year looks a lot more slower, both by choice and by circumstance. In this season, slowing down to speed up looks like: 📍Scaling back 1:1 client work and being more selective about the projects I say yes to so I have space to work on the foundational parts of my business. This means smaller-income months, but I'm choosing to make the "sacrifice" now so I can reap the rewards later. (Also, very grateful I have the privilege to do this) 📍Investing time & money working on mindset stuff instead of another "business growth" program because what's the point of scaling if your limiting beliefs are just gonna throw you off course? 📍Writing more for myself again! Fully-booked months meant I had no space for my own creativity. If I *did* write, I felt constant pressure to make sure it was going to be something that converts and leads to sales. So now I'm giving myself permission to write whatever the hell I want even if it sucks and nobody cares. Would love to know, are you in a season of slowing down or speeding up? . . . . . . . . #freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy
itsashchow
itsashchow
•
Follow

"Slow down to speed up."

It feels like I've been repeatedly whacked over the head with this lesson, so it's probably a sign to sit up and pay attention!

The first half of the year saw my business grow leaps & bounds further than I thought possible. But I'm learning rapid momentum isn't always sustainable. And if you're not careful, you may end up growing something you don't even want.

So now, this second half of the year looks a lot more slower, both by choice and by circumstance.

In this season, slowing down to speed up looks like:

📍Scaling back 1:1 client work and being more selective about the projects I say yes to so I have space to work on the foundational parts of my business.

This means smaller-income months, but I'm choosing to make the "sacrifice" now so I can reap the rewards later. (Also, very grateful I have the privilege to do this)

📍Investing time & money working on mindset stuff instead of another "business growth" program because what's the point of scaling if your limiting beliefs are just gonna throw you off course?

📍Writing more for myself again! Fully-booked months meant I had no space for my own creativity. If I *did* write, I felt constant pressure to make sure it was going to be something that converts and leads to sales.

So now I'm giving myself permission to write whatever the hell I want even if it sucks and nobody cares.

Would love to know, are you in a season of slowing down or speeding up?

.
.
.
.
.
.
.
.
#freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy

11 hours ago
View on Instagram |
1/5
"What do you wish everyone knew?" Was asked this question on a podcast interview recently, and here's what I had to say: I wish everyone knew...to treat launching like an experiment. You may not get it right on the first go. There may be crickets. Your tech may decide to fritz out and send your draft emails instead of the "real" ones. You may fill up your programs with more beta-members than paying ones at first. Or no one may buy at all. But it's ok. Everyone has lackluster launches sometimes -- even the people killing it on the 'gram. So take the results you see online with a grain of Himalayan sea salt. And remember that the people who are doing well put in a ton of baby steps beforehand that you didn't see. Also, life's rocky when you're a 💎 Would love to know: what do *you* wish everyone knew about your industry/life? 👇 . . . . . . #freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #servicespage
itsashchow
itsashchow
•
Follow

"What do you wish everyone knew?"

Was asked this question on a podcast interview recently, and here's what I had to say:

I wish everyone knew…to treat launching like an experiment. You may not get it right on the first go. There may be crickets. Your tech may decide to fritz out and send your draft emails instead of the "real" ones. You may fill up your programs with more beta-members than paying ones at first. Or no one may buy at all.

But it's ok.

Everyone has lackluster launches sometimes — even the people killing it on the 'gram. So take the results you see online with a grain of Himalayan sea salt. And remember that the people who are doing well put in a ton of baby steps beforehand that you didn't see.

Also, life's rocky when you're a 💎

Would love to know: what do *you* wish everyone knew about your industry/life? 👇
.
.
.
.
.
.
#freelancewriter  #creativecopywriter #launchcopy #copywriter #freelancingtips  #freelancinggems #femalefreelancer #coursecreators #freelancefounder #creativeentrepreneur #launchcopywriter #risingtidesociety  #femaleentrepreneur #freelancingtips #creativepreneur  #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter  #womeninbusiness  #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #servicespage

1 week ago
View on Instagram |
2/5
Thought 2021 was going to be the year I got to go out more and look super cute. Instead, with the frequent lockdowns, life nowadays looks more like the 2nd pic -- hair in a messy bun, alternating between 3 different sweatshirts, and with a piece of toast crammed in my mouth. But hey, I guess that's what we call 💫balance 💫
Thought 2021 was going to be the year I got to go out more and look super cute. Instead, with the frequent lockdowns, life nowadays looks more like the 2nd pic -- hair in a messy bun, alternating between 3 different sweatshirts, and with a piece of toast crammed in my mouth. But hey, I guess that's what we call 💫balance 💫
itsashchow
itsashchow
•
Follow

Thought 2021 was going to be the year I got to go out more and look super cute.

Instead, with the frequent lockdowns, life nowadays looks more like the 2nd pic — hair in a messy bun, alternating between 3 different sweatshirts, and with a piece of toast crammed in my mouth.

But hey, I guess that's what we call 💫balance 💫

2 weeks ago
View on Instagram |
3/5
Not sure who slid into whose DMs first...but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍 Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price. A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny). So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment! The result? She now has a services page she can confidently send her ideal clients flocking to 🎉 Thanks for trusting me Meg! I can't wait to see it go live. PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment? Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.
Not sure who slid into whose DMs first...but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍 Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price. A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny). So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment! The result? She now has a services page she can confidently send her ideal clients flocking to 🎉 Thanks for trusting me Meg! I can't wait to see it go live. PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment? Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.
itsashchow
itsashchow
•
Follow

Not sure who slid into whose DMs first…but a couple of voice messages later and I knew Meg from @lilyandcocreative would be an amazing friend to have in business! 😍

Now that Meg was up-levelling her business she needed a services page to sell the heck out of her branding & website packages at a new premium price.

A page that doesn't just list out the details of her packages (which is v generic), but one that showcases why she is the *best* website designer for the job (and why she's worth every single penny).

So on our VIP Day, I zhushed up her services page to capture her energetic & bubbly personality (along with some fun Cardi-B references) AND position her premium packages as an absolute must-have investment!

The result? She now has a services page she can confidently send her ideal clients flocking to 🎉

Thanks for trusting me Meg! I can't wait to see it go live.

PS. Need a sales or services page that shows your ideal customers why you are *abso-freaking-lutely* worth the investment?

Book yourself in for a VIP Day where I do all the work and you do all the relaxing. Link in bio or flick me a DM. 2 spots left in October.

4 weeks ago
View on Instagram |
4/5
My favourite question I like to ask all my launch clients on our call ― “What will I be able to do *after* I finish your course/program?” My clients will often pause. Their eyes will go wide, their brows will furrow, and I can see the wheels spinning in their head as they reflect on the question. It's something we tend to forget about whenever we're writing our *own* sales & marketing copy. We get really caught up in all the inclusions & features of our digital product - like the fact it has 10 modules! 6 group calls! 100 pg workbook! Bonuses valued at $9999999! And while it's important to talk about these things (so your audience knows exactly what's included and can rationalise the purchase) - It's even more crucial to talk about the *transformation* your customers will experience after diving into all those features. You see, nobody buys a digital product or program because of how much content you've crammed inside. They buy the fact they'll be able to channel Gordon Ramsay in the kitchen after doing your cooking course (minus all the yelling and idiot sandwiches). They buy the fact they'll have all the tools & know-how to become a profitable business owner and say "bye, felicia" to their 9-5 after completing your business program. They buy the fact they'll have the confidence to make eye-catching videos that explode their visibility after doing your Reels tutorial. The transformation is what your audience is *really* after. So whenever you're writing your sales copy (or any copy, really!) ask yourself: ❓ what will my audience be able to do after watching my videos? ❓what will my audience be able to do after using my workbook/template/guides? ❓what will my audience be able to do after using these bonuses? Then, be sure to state those answers confidently on the page. If you're still struggling to figure out the transformation or how to bake that glorious info onto your sales page or emails - I have just the cure! Link in bio to discover how my Profitable Launch Prescription sessions will help you launch and promote your digital product.
itsashchow
itsashchow
•
Follow

My favourite question I like to ask all my launch clients on our call ―

“What will I be able to do *after* I finish your course/program?”

My clients will often pause. Their eyes will go wide, their brows will furrow, and I can see the wheels spinning in their head as they reflect on the question.

It's something we tend to forget about whenever we're writing our *own* sales & marketing copy.

We get really caught up in all the inclusions & features of our digital product – like the fact it has 10 modules! 6 group calls! 100 pg workbook! Bonuses valued at $9999999!

And while it's important to talk about these things (so your audience knows exactly what's included and can rationalise the purchase) –

It's even more crucial to talk about the *transformation* your customers will experience after diving into all those features.

You see, nobody buys a digital product or program because of how much content you've crammed inside.

They buy the fact they'll be able to channel Gordon Ramsay in the kitchen after doing your cooking course (minus all the yelling and idiot sandwiches).

They buy the fact they'll have all the tools & know-how to become a profitable business owner and say "bye, felicia" to their 9-5 after completing your business program.

They buy the fact they'll have the confidence to make eye-catching videos that explode their visibility after doing your Reels tutorial.

The transformation is what your audience is *really* after.

So whenever you're writing your sales copy (or any copy, really!) ask yourself:

❓ what will my audience be able to do after watching my videos?

❓what will my audience be able to do after using my workbook/template/guides?

❓what will my audience be able to do after using these bonuses?

Then, be sure to state those answers confidently on the page.

If you're still struggling to figure out the transformation or how to bake that glorious info onto your sales page or emails – I have just the cure!

Link in bio to discover how my Profitable Launch Prescription sessions will help you launch and promote your digital product.

1 month ago
View on Instagram |
5/5
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