Ashley Chow

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05 Apr 2023

Notes From The Messy Middle

In life and business

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28 Oct 2023

How to Make More Sales on Black Friday

Swipe & save

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26 Oct 2023

My First Sales Page Project

My first sales page project was a steaming hot mess

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26 Oct 2023

Dipping Our Toes Into the Digital Nomad Life.

Lessons & reflections

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02 Sep 2023

When pre-launch doesn’t work

I was wrong-ish

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23 Aug 2023

A snorkelling mishap in the tropical deep end

Sink or swim

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07 Aug 2023

Who The Hell Am I??

Discovering your identity

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power on and off switch on wall
31 Jul 2023

Be In Control

Navigating a client call with confidence

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24 Jul 2023

Here’s How You Promote Yourself

How to sell yourself

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18 Jul 2023

Bare Minimum Mondays

counterintuitive productivity hack

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10 Jul 2023

A Tale of 2 Purchases

How to navigate a competitive industry

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02 Jun 2023

The Case For Pain Points

+ why we shouldn’t skip it

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30 May 2023

The $97 Offer That Flopped

Lessons from the set-back

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12 May 2023

A Flood And A Standstill

Navigating the gap

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12 May 2023

Struggling To Create Your *Own* Content?

Here's my theory why

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10 Apr 2023

The Jitters

How to tackle anxiety when you write

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10 Jan 2023

Goodbye To 25

Tales & tragedies from the first half of my 20s

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28 Oct 2020

4 Lessons From My First Sales Pitch

How I landed a phone call with the COO of a law firm thanks to a blue poster with emojis on it

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21 Oct 2020

On Dealing With Perfectionism As a Creative

I’m not going to spout out more cliches about how as imperfect humans, we should be ok with imperfections. But I’m writing to say that everyone - no matter how far along they are on the journey - goes through a stage where they’re crippled by the desire to be perfect.

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14 Oct 2020

Here’s the Apology You Never Got

You may never hear the words “I’m sorry” from the person that hurt you. But maybe hearing it from me is the push you need to start your healing process.

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Let’s Be Friends

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Hi, I’m Ash

Hi, I’m Ash

I put words to emotions, tell stories for brands, and spend more time in my feelings than Drake does. I also send love letters every Wednesday because let's be honest - nothing exciting ever happens on a Wednesday,

Is it Me You’re Looking For?

My Life in Squares

The first time I launched my digital product, I ummed and aahed over the price. “I want it to be a no-brainer," I kept saying to my mentors and peers. By this, I meant a super low price. The kind of deal people would jump on instantly because it’s just that good. Deep down, a part of me felt scared of flopping and only seeing “no’s” in the form of an empty inbox and a negative Stripe balance. So every time a price landed in my mind, I’d continue slashing it in half. But in the thick of my own self-doubt and anxiety, I’d completely forgotten the one thing I always hammer home with my clients (and ironically, is what they hire me for): Making sales isn’t just about slapping on the right price tag. 👉 It’s about the story you craft around your offer and the clarity of your messaging. When you’re able to paint a vivid picture of the problem your offer will solve... What your prospect’s life will look like after they buy your course… And tap into their emotions… You’ll be able to make sales whether your offer is priced at $97, $997, or $9,997. (Just like my clients once we fine-tuned their messaging to showcase their true value) So, if you're currently wrestling with the price of your offer because you’re scared you won’t make sales — step back, take a deep breath, then center your focus on the transformation your offer will provide. Make it clear, make it vivid, and the right people - those meant for your offer - won’t just understand its value, they’ll feel compelled to snap it up. ---- ICYMI: I'm speaking at the Rebel Boss Summit this year where you'll learn strategies + mistakes to avoid when it comes to launching your digital product. Link in bio for your free ticket. . . . . . #launchcopywriter #copywriterforcoursecreators #coursecreators #launchstrategy #freelancewriter #DCA #messaging #makemoresales #onlinebusinessowner
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The first time I launched my digital product, I ummed and aahed over the price. “I want it to be a no-brainer," I kept saying to my mentors and peers. By this, I meant a super low price. The kind of deal people would jump on instantly because it’s just that good. Deep down, a part of me felt scared of flopping and only seeing “no’s” in the form of an empty inbox and a negative Stripe balance. So every time a price landed in my mind, I’d continue slashing it in half. But in the thick of my own self-doubt and anxiety, I’d completely forgotten the one thing I always hammer home with my clients (and ironically, is what they hire me for): Making sales isn’t just about slapping on the right price tag. 👉 It’s about the story you craft around your offer and the clarity of your messaging. When you’re able to paint a vivid picture of the problem your offer will solve... What your prospect’s life will look like after they buy your course… And tap into their emotions… You’ll be able to make sales whether your offer is priced at $97, $997, or $9,997. (Just like my clients once we fine-tuned their messaging to showcase their true value) So, if you're currently wrestling with the price of your offer because you’re scared you won’t make sales — step back, take a deep breath, then center your focus on the transformation your offer will provide. Make it clear, make it vivid, and the right people - those meant for your offer - won’t just understand its value, they’ll feel compelled to snap it up. ---- ICYMI: I'm speaking at the Rebel Boss Summit this year where you'll learn strategies + mistakes to avoid when it comes to launching your digital product. Link in bio for your free ticket. . . . . . #launchcopywriter #copywriterforcoursecreators #coursecreators #launchstrategy #freelancewriter #DCA #messaging #makemoresales #onlinebusinessowner
6 days ago
View on Instagram |
1/4
"You've been traveling a lot lately" - someone said to me on a call last week. "Yes!" I perked up "We've gone on more trips this year than the last 2 years combined." ^^This is what I aspired to when starting my online business (and especially when we were stuck in lockdown). But you know the weird thing about these trips? Despite booking them in advance, and having so many clear, white spaces on the calendar we could choose from -- I felt angsty. Because *what if* a last-min client wants to book me that week before their launch and I have to *gasp* say no and lose that sale? *What if* an old client happens to need me while I'm gone and I can't be there to help them? Taking time off feels ~off ~ when your natural instinct is to people-please, say yes no matter what, and you feel you have to be "on" all the time. And according to @linda.m.perry it's gonna be a lifelong journey for me to unlearn all that (love that for me). But I'm slowly (emphasis on slow) learning to enforce more boundaries, more parameters, more systems so I can go away and stuff-my-face with delish food, stress-free. Let me know if you relate. . . . #creativeentrepreneur #mindset #boundaries #launchcopywriter #onlinebusinessowner
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•
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"You've been traveling a lot lately" - someone said to me on a call last week. "Yes!" I perked up "We've gone on more trips this year than the last 2 years combined." ^^This is what I aspired to when starting my online business (and especially when we were stuck in lockdown). But you know the weird thing about these trips? Despite booking them in advance, and having so many clear, white spaces on the calendar we could choose from -- I felt angsty. Because *what if* a last-min client wants to book me that week before their launch and I have to *gasp* say no and lose that sale? *What if* an old client happens to need me while I'm gone and I can't be there to help them? Taking time off feels ~off ~ when your natural instinct is to people-please, say yes no matter what, and you feel you have to be "on" all the time. And according to @linda.m.perry it's gonna be a lifelong journey for me to unlearn all that (love that for me). But I'm slowly (emphasis on slow) learning to enforce more boundaries, more parameters, more systems so I can go away and stuff-my-face with delish food, stress-free. Let me know if you relate. . . . #creativeentrepreneur #mindset #boundaries #launchcopywriter #onlinebusinessowner
7 days ago
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2/4
Y'know what's addicting? The feeling of getting a sales notification from a digital product you made 6 months ago ✨ Y'know what's even better? Getting a steady stream of $$ notifications (not just sporadic one-off sales) because you've implemented the right launch strategies and best practices when it comes to selling your digital product. That's why I'm stoked to be part of the Rebel Boss Summit on December 2-6, 2023.  It’s a free, 4-day virtual event that features 30+ experts who will be teaching on digital product launch strategies and best practices.  This summit is literally perfect for you if:  You have a product idea but don’t know where to start with creation/launch You’ve made a product but don’t know how to launch it You’ve launched your product but didn’t make a lot of sales (or want to scale and make more) Head to the link to score your free ticket and get a front row seat to all the best talks and trainings on a successful digital product launch. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #digitalproducts #digitalproductsummit #onlinesummit #onlineeducators #launchcopywriter
itsashchow
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Y'know what's addicting? The feeling of getting a sales notification from a digital product you made 6 months ago ✨ Y'know what's even better? Getting a steady stream of $$ notifications (not just sporadic one-off sales) because you've implemented the right launch strategies and best practices when it comes to selling your digital product. That's why I'm stoked to be part of the Rebel Boss Summit on December 2-6, 2023.  It’s a free, 4-day virtual event that features 30+ experts who will be teaching on digital product launch strategies and best practices.  This summit is literally perfect for you if:  You have a product idea but don’t know where to start with creation/launch You’ve made a product but don’t know how to launch it You’ve launched your product but didn’t make a lot of sales (or want to scale and make more) Head to the link to score your free ticket and get a front row seat to all the best talks and trainings on a successful digital product launch. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #digitalproducts #digitalproductsummit #onlinesummit #onlineeducators #launchcopywriter
2 weeks ago
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3/4
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
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On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
1 month ago
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4/4

Recent Posts

  • How to Make More Sales on Black Friday

    October 28, 2023

  • My First Sales Page Project

    October 26, 2023

  • Dipping Our Toes Into the Digital Nomad Life.

    October 26, 2023

Ash In The Wild

The first time I launched my digital product, I ummed and aahed over the price. “I want it to be a no-brainer," I kept saying to my mentors and peers. By this, I meant a super low price. The kind of deal people would jump on instantly because it’s just that good. Deep down, a part of me felt scared of flopping and only seeing “no’s” in the form of an empty inbox and a negative Stripe balance. So every time a price landed in my mind, I’d continue slashing it in half. But in the thick of my own self-doubt and anxiety, I’d completely forgotten the one thing I always hammer home with my clients (and ironically, is what they hire me for): Making sales isn’t just about slapping on the right price tag. 👉 It’s about the story you craft around your offer and the clarity of your messaging. When you’re able to paint a vivid picture of the problem your offer will solve... What your prospect’s life will look like after they buy your course… And tap into their emotions… You’ll be able to make sales whether your offer is priced at $97, $997, or $9,997. (Just like my clients once we fine-tuned their messaging to showcase their true value) So, if you're currently wrestling with the price of your offer because you’re scared you won’t make sales — step back, take a deep breath, then center your focus on the transformation your offer will provide. Make it clear, make it vivid, and the right people - those meant for your offer - won’t just understand its value, they’ll feel compelled to snap it up. ---- ICYMI: I'm speaking at the Rebel Boss Summit this year where you'll learn strategies + mistakes to avoid when it comes to launching your digital product. Link in bio for your free ticket. . . . . . #launchcopywriter #copywriterforcoursecreators #coursecreators #launchstrategy #freelancewriter #DCA #messaging #makemoresales #onlinebusinessowner
itsashchow
itsashchow
•
Follow
The first time I launched my digital product, I ummed and aahed over the price. “I want it to be a no-brainer," I kept saying to my mentors and peers. By this, I meant a super low price. The kind of deal people would jump on instantly because it’s just that good. Deep down, a part of me felt scared of flopping and only seeing “no’s” in the form of an empty inbox and a negative Stripe balance. So every time a price landed in my mind, I’d continue slashing it in half. But in the thick of my own self-doubt and anxiety, I’d completely forgotten the one thing I always hammer home with my clients (and ironically, is what they hire me for): Making sales isn’t just about slapping on the right price tag. 👉 It’s about the story you craft around your offer and the clarity of your messaging. When you’re able to paint a vivid picture of the problem your offer will solve... What your prospect’s life will look like after they buy your course… And tap into their emotions… You’ll be able to make sales whether your offer is priced at $97, $997, or $9,997. (Just like my clients once we fine-tuned their messaging to showcase their true value) So, if you're currently wrestling with the price of your offer because you’re scared you won’t make sales — step back, take a deep breath, then center your focus on the transformation your offer will provide. Make it clear, make it vivid, and the right people - those meant for your offer - won’t just understand its value, they’ll feel compelled to snap it up. ---- ICYMI: I'm speaking at the Rebel Boss Summit this year where you'll learn strategies + mistakes to avoid when it comes to launching your digital product. Link in bio for your free ticket. . . . . . #launchcopywriter #copywriterforcoursecreators #coursecreators #launchstrategy #freelancewriter #DCA #messaging #makemoresales #onlinebusinessowner
6 days ago
View on Instagram |
1/5
"You've been traveling a lot lately" - someone said to me on a call last week. "Yes!" I perked up "We've gone on more trips this year than the last 2 years combined." ^^This is what I aspired to when starting my online business (and especially when we were stuck in lockdown). But you know the weird thing about these trips? Despite booking them in advance, and having so many clear, white spaces on the calendar we could choose from -- I felt angsty. Because *what if* a last-min client wants to book me that week before their launch and I have to *gasp* say no and lose that sale? *What if* an old client happens to need me while I'm gone and I can't be there to help them? Taking time off feels ~off ~ when your natural instinct is to people-please, say yes no matter what, and you feel you have to be "on" all the time. And according to @linda.m.perry it's gonna be a lifelong journey for me to unlearn all that (love that for me). But I'm slowly (emphasis on slow) learning to enforce more boundaries, more parameters, more systems so I can go away and stuff-my-face with delish food, stress-free. Let me know if you relate. . . . #creativeentrepreneur #mindset #boundaries #launchcopywriter #onlinebusinessowner
itsashchow
itsashchow
•
Follow
"You've been traveling a lot lately" - someone said to me on a call last week. "Yes!" I perked up "We've gone on more trips this year than the last 2 years combined." ^^This is what I aspired to when starting my online business (and especially when we were stuck in lockdown). But you know the weird thing about these trips? Despite booking them in advance, and having so many clear, white spaces on the calendar we could choose from -- I felt angsty. Because *what if* a last-min client wants to book me that week before their launch and I have to *gasp* say no and lose that sale? *What if* an old client happens to need me while I'm gone and I can't be there to help them? Taking time off feels ~off ~ when your natural instinct is to people-please, say yes no matter what, and you feel you have to be "on" all the time. And according to @linda.m.perry it's gonna be a lifelong journey for me to unlearn all that (love that for me). But I'm slowly (emphasis on slow) learning to enforce more boundaries, more parameters, more systems so I can go away and stuff-my-face with delish food, stress-free. Let me know if you relate. . . . #creativeentrepreneur #mindset #boundaries #launchcopywriter #onlinebusinessowner
7 days ago
View on Instagram |
2/5
Y'know what's addicting? The feeling of getting a sales notification from a digital product you made 6 months ago ✨ Y'know what's even better? Getting a steady stream of $$ notifications (not just sporadic one-off sales) because you've implemented the right launch strategies and best practices when it comes to selling your digital product. That's why I'm stoked to be part of the Rebel Boss Summit on December 2-6, 2023.  It’s a free, 4-day virtual event that features 30+ experts who will be teaching on digital product launch strategies and best practices.  This summit is literally perfect for you if:  You have a product idea but don’t know where to start with creation/launch You’ve made a product but don’t know how to launch it You’ve launched your product but didn’t make a lot of sales (or want to scale and make more) Head to the link to score your free ticket and get a front row seat to all the best talks and trainings on a successful digital product launch. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #digitalproducts #digitalproductsummit #onlinesummit #onlineeducators #launchcopywriter
itsashchow
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•
Follow
Y'know what's addicting? The feeling of getting a sales notification from a digital product you made 6 months ago ✨ Y'know what's even better? Getting a steady stream of $$ notifications (not just sporadic one-off sales) because you've implemented the right launch strategies and best practices when it comes to selling your digital product. That's why I'm stoked to be part of the Rebel Boss Summit on December 2-6, 2023.  It’s a free, 4-day virtual event that features 30+ experts who will be teaching on digital product launch strategies and best practices.  This summit is literally perfect for you if:  You have a product idea but don’t know where to start with creation/launch You’ve made a product but don’t know how to launch it You’ve launched your product but didn’t make a lot of sales (or want to scale and make more) Head to the link to score your free ticket and get a front row seat to all the best talks and trainings on a successful digital product launch. . . . . . . #freelancewriter #creativecopywriter #launchcopy #digitalproductlaunch #coursecreators #digitalproducts #digitalproductsummit #onlinesummit #onlineeducators #launchcopywriter
2 weeks ago
View on Instagram |
3/5
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
itsashchow
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•
Follow
On Empathy vs Actionable Empathy in our launches + why we need to do so much more than make our audience feel seen ➡️ . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
1 month ago
View on Instagram |
4/5
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
itsashchow
itsashchow
•
Follow
My take on empathy, launch content, and how we can take our audience by the hand and be a trusted guide for them 🌈 . . . . #launchcopywriter #coursecreators #womeninbusiness #launchcopy #makemoresales #onlinebusinessgrowth #freelancewriter #actionableempathy
1 month ago
View on Instagram |
5/5
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