Your keep-it-handy-on-your-desk guide to streamlining your audience research process within Airtable. Glance at this whenever you need a quick refresher on how to revamp your research so you can create compelling copy fast.
I’m Ash Chow ―
Launch strategist, conversion copywriter, and an Enneagram 4 who can’t stop spending time wallowing in her feelings.
While I love nerding out on audience research to pinpoint the exact emotions and challenges the audience is wrestling with ―
I HATE spreadsheets with a passion.
And I resented using it to sort through all my audience research.
But then I discovered Airtable and all of its glorious functions, and fell head-over-mini-heels in love!
I use Airtable for nearly everything in my business.
I use it to plan my social media content calendar, collect lead inquiries & client testimonials, keep track of the gazillion courses I’ve purchased…
And I even used it to plan my wedding!
(Using Airtable’s Filter & Group function, I was able to keep track of our wedding vendors, guest list, budget, and all the finicky wedding details― without drowning in information overload!
And I’ll show you how to wield these functions to your advantage too.)
But my absolute favourite way to use Airtable is to organise my audience and VOC research.
It’s been an absolute game-changer at curating information when I’ve worked with clients who can collect a staggering 4,000 responses from one survey.
I’m able to leverage its features to spot patterns within individual audience segments that trigger ideas for how to create profitable launch strategies and write high-impact copy.
I’m able to dive into the writing process faster because I’m no longer jumping between multiple tabsand fatiguing my brain from all the context-switching.
And by downloading this cheat sheet, you too will be able to tap into Airtable to streamline your audience research process without the overwhelm!