Brand Messaging and Website Copy for creative founders ready to scale their impact and show up bigger than they are now.
I see you.
You’ve been running your business for over a year now and you’re ready to take it to the next level.
You’re damn good at what you do and you’re tired of playing small.
You have this gigantic vision of how to grow your business so you can bump up your revenue, impact more people, and live a creatively satisfying life. A life where you get to do more good in the world and leave it better than you found it.
Excellent.
The only problem?
Your business has outgrown your current website and evolved light-years ahead of what it’s selling — and the words no longer match your vision.
Maybe it’s still stuffed with outdated information, like descriptions for scrapped services or old payment terms.
Perhaps it doesn’t have that wow factor you want your audience to feel when they stumble across your page.
Or there’s nothing distinguishing your business from the 100,000 creative entrepreneurs out there.
Which is a shame because you really are different. And your story shouldn’t end because you lost a battle with a google doc, brought down by blinking black cursor on a new blank page.
Sadly this happens to a lot of entrepreneurs – even me. When you sit your butt down to write, all you can think about is:
How the heck do I talk about my business in a way that stands out from everyone else?!
How do I write the kind of words that’ll get readers to believe in me?
What even are words?
So you do what any reasonable person would do – cyberstalk the competition (for research purposes, of course).
But looking at their glossy website and the way they ooze confidence through the screen makes you come undone with a serious case of imposter syndrome.
You’ve tried doing all the branding exercises and questionnaires to find out what makes you different from your competitors. But they end up giving you an existential crisis. The type where you pull the covers over your head and wail why am I not special?
Desperate, you chuck something – anything – up on your website so people know you’re legit, and not some internet-scammer.
But you can’t help gagging when you read your words.
And you think other people will too.
So you avoid sending anyone, even your ideal customer, to your site. (Because cringe)
And every day that goes by without someone booking out your services or buying your products is another day you doubt if you made the right decision to pursue this path. Even if you’ve already had some success.
Deep down, you know nailing your website copy will be the biggest accelerator for your business.
But whenever you try to get it done, Fear wraps his icy grip around you and whispers, “Put it off.”
And so you do.
That’s where I come in.
Fear and I have spent a lot of time throwing down in the arena. We’ve wrestled hard. We’ve played dirty. We’ve bitten each other on the elbow and beaten each other to a pulp. But I’ve won every single time.
And now I want to help you win too.
Together, we’re going to squash your fear, craft your unique story, and get the words down on the page so you can serve more people with your craft.
Here's How it Works.
Tell Your (Brand) Story
To scale your business to skyscraper heights, you need to get the foundation right. And to build a rock-solid foundation, we need to go deep. Like, waayyy deep.
First, I’ll start with your audience. Like a modern-day Sherlock Holmes (think: Benedict Cumberbatch, not Will Ferell), I’ll investigate who your dream customers are, what they’re saying about your industry, and what they care about most in the world.
Then, I’ll cast my eyes over to your competitors so we can find out what makes you the true blue original you are. Or, as I like to call it, your GLOW factor.
From there, I’ll create a distinct tone of voice, a standout personality, and a unique story for your brand – one that’ll make you worth remembering (and worth buying from).
The result? You’ll end up with a jam-packed Brand Story Guide you can lean on over and over again to escape the comparison trap and glow in your own lane.
All the greats have a story. Now, so will you.
Craft Your Website
Now we have your Brand Story Guide, it’s time to create what you really came for – freshly baked words for your website strategically written to open up your ideal audience’s hearts (and wallets). Once we’re done, you can finally start sending people to your website without cringing, and you can sleep in peace while your website becomes your number 1 salesperson. Cha-ching.
Elevate Your Content Strategy
Like any great story, we’ll go deeper. Because you need more to build trust. What’s the point of having a website without delicious content to fill it up with? Content that attracts your dream customers and builds the relationship – the kind that’ll have them shouting about you from the rooftops. Stick with me and I’ll create a winning content strategy tailored specifically to you and your business. One that delights your target audience at every touchpoint, reinforces your brand’s narrative, and works in tandem with your sales process to convert customers into true fans.
Let’s get to it.
Brand Story Guide
Inclusions
Target Audience Personas
Mission & Vision
Your GLOW Factor aka what makes you different
Brand Personality
Tone of Voice
Core Messaging
Brand Story
Starting from $1500
Brand Story Guide + Website
Brand Story Guide
Target Audience Personas
Mission & Vision
Your GLOW Factor aka what makes you different
Brand Personality
Tone of Voice
Core Messaging
Brand Story
5 x Page Website
Home
About
Services
+ up to 3 service descriptions or 4 product descriptions
FAQ Page
Contact
Starting from $3000
Signature
Brand Story Guide
Target Audience Personas
Mission & Vision
Your GLOW Factor aka what makes you different
Brand Personality
Tone of Voice
Core Messaging
Brand Story
5 x Page Website
Home
About
Services
+ up to 3 service descriptions or 4 product descriptions
FAQ Page
Contact
Content Strategy Pack
Core content pillars
Social Media strategy
Starting from $5500
Brand Story Guide
Inclusions
Target Audience Personas
Mission & Vision
Your GLOW Factor aka what makes you different
Brand Personality
Tone of Voice
Core Messaging
Brand Story
Starting from $1500
Brand Story Guide + Website
Brand Story Guide
Target Audience Personas
Mission & Vision
Your GLOW Factor aka what makes you different
Brand Personality
Tone of Voice
Core Messaging
Brand Story
5 x Page Website
Home
About
Services
+ up to 3 service descriptions or 4 product descriptions
FAQ Page
Contact
Starting from $3000
Signature
Brand Story Guide
Target Audience Personas
Mission & Vision
Your GLOW Factor aka what makes you different
Brand Personality
Tone of Voice
Core Messaging
Brand Story
5 x Page Website
Home
About
Services
+ up to 3 service descriptions or 4 product descriptions
FAQ Page
Contact
Content Strategy Pack
Core content pillars
Social Media strategy
Starting from $5500
Isn’t it time you finally had a website you were proud of? One that matches your vision and will help you scale to new heights? The answer is yes. So, let’s make it happen, shall we?
