Content Strategy

Picture this.

You’ve had a brilliant lightbulb moment for a business that’s going to change the world.

You’ve rolled up your sleeves, worked around the clock to bring all the pieces together, and finally launched your business baby to the world. 

The only thing that’s missing is content. 

Really good content, to be exact. 

Content like an informative and entertaining blog that hooks your ideal audience in and keeps them there. 

Content like an engaging social media presence that clearly communicates your brand’s story so it’s ridiculously easy for people to talk about you behind your back (in a good way, I promise). 

Content that sets your brand apart as an authority in your industry, drives traffic (the organic kind) and keeps people coming back for more. 

In an ever-changing world where Tik Tok reigns supreme, sponsored posts clutter up your feed, and every influencer has a podcast, it can be hard to know what content to create or how to stand out. 

Sure – you can publish a bunch of stuff and see what works. But without a solid plan or the know-how to create clickable, shareable content, you risk fading into irrelevance. Ouch. 

You know what does work?

Strategic, well-crafted content that places your ideal audience smack bang in the middle.

Content infused with all the good stuff – art, strategy, and your brand’s special sauce – these are the magic ingredients that’ll get your brand in front of more eyes and add extra figures to your bottom line. 

But where, oh where, is the time? 

And where, oh where, do you even start?

You’re already spread so thin trying to manage your business and keep track of your dollars & sense. Figuring out your content strategy feels like yet another burdensome task on your neverending To-Do list. 

Hello, It’s Me

As a Content Strategist & Copywriter, I’ve spent all my life telling stories for people who will listen. I’ve worked as the Head of Content for a podcast production agency, written compelling articles for online publications like Thought Catalog and Better Marketing, and received over 13k views (and counting!) on my stories. 

While you’re a genius at running your business and creating a better future, I thrive on coming up with the words and strategy you need to connect to your dream audience. 

So why not join forces? 

II’ll take the content creation burden off your aching shoulders and replace it with a clear, easy-to-implement content strategy that’ll:

  • Grow your brand’s authority 
  • Drive traffic to your website
  • Increase sales. Cha-ching. 

Think of me as your guide throughout this entire content creation process; someone you can call on to take the guesswork out of your hands and show you the way forward. 

So let’s begin, shall we?

Tell me what you want, what you really, really want. 

Like all (great) relationships, this is where we make sure we’re a good fit. 

I’ll ask the deep & meaningful questions, like: Why did you start your business? What are your core values? In turn, you’ll pour out you hopes, dreams, and audacious goals for your business so we can work together to make it happen. 

Then, I’ll turn my eyes to your competition to find out what makes you a true blue original – because guess what? You are. From here, I’ll dive deep into the hearts & minds of your dream customers so you’ll know exactly how to create content that speaks to them. 

Because if you’re not speaking their language, we may as well pack up and call it a day. 

Let’s make magic.

Next, like a modern-day Sherlock Holmes, I’ll scrutinise every part of your brand to find out what’s working, what’s not, and what’s missing. 

Then, I’ll combine the clues to create a winning content strategy tailored specifically to you and your business. One that delights your target audience at every touchpoint, reinforces your brand’s narrative, and works in tandem with your sales process to convert customers into true fans. Elementary, my dear Watson.

See it in action.

Finally, I’ll implement your content strategy so you can see it come to life. You’ll get a month’s worth of content ready to roll out at the press of a button, along with my recommendations for future content, comprehensive Style & Writing Guidelines, and a clear plan on how to confidently create content that stands out on the web. 

TL;DR: You’ll never be at a loss on what to say ever again.

To kick start your content creation process and make our relationship official, slide into my inbox. 

Prefer to chat face-to-face? I like your style. Pop your details into my calendar below and we’ll see if we’re the right fit.