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Woohoo!

Thanks for the heads up!

You’re officially on the list of people I’m going to sprint to tell once I’m ready.

Ash In The Wild

Confession time: I struggled to create my own pre-launch content for my pre-launch workshop (how meta).

Like, really struggled.

I was in a brain fog (cos it's hard to write for yourself when you're too emotionally attached to the outcome)

And a time crunch.

So inspiration was *not* on my side.

Ironic, since I've been promoting the fact I created a fancy-schmancy framework around pre-launch content.

But also amazing because I *have* a framework.

It's something I created so I wouldn't have to deal with blank page syndrome when creating my clients' pre-launch strategies.

And sure enough, as soon as I read through my own POWER framework and followed the steps I'd laid out-

I got the lightning bolt of clarity I needed to push through my brain fog and start writing. And it even inspired this very post.

All of that to say, if you're struggling to defeat the blank page, refer to a tried-and-tested process to remind you of what you need to do.

And if you're planning to launch a digital product, but are struggling with your own brain fog around pre-launch content - then I'm inviting you to The Profitable Pre-Launch Workshop!

In 60 minutes, I'll walk you through my pre-launch POWER framework *and* how I apply it to my client's launches so you can create your own profitable pre-launch content with intention.

Link in bio to register! It's free, and yes, there will be a replay available.

Session 1:
Nov 8th, 7pm ET/
Nov 9th 11am AEDT

Session 2:

Nov 9th 2:30pm ET/
Nov 10th 6:30am AEDT

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#freelancewriter #launchcopy #coursecreators #creativeentrepreneur #risingtidesociety #evergreenlaunch #livelaunch #launchemails #businesschicks #launchcopywriter #womeninbusiness #DCA #courselaunch #coursecreator #launchstrategy #prelaunch #prelaunchstrategy #digitalproduct #freeworkshop

itsashchow

•

Confession time: I struggled to create my own pre-launch content for my pre-launch workshop (how meta). Like, really struggled. I was in a brain fog (cos it's hard to write for yourself when you're too emotionally attached to the outcome) And a time crunch. So inspiration was *not* on my side. Ironic, since I've been promoting the fact I created a fancy-schmancy framework around pre-launch content. But also amazing because I *have* a framework. It's something I created so I wouldn't have to deal with blank page syndrome when creating my clients' pre-launch strategies. And sure enough, as soon as I read through my own POWER framework and followed the steps I'd laid out- I got the lightning bolt of clarity I needed to push through my brain fog and start writing. And it even inspired this very post. All of that to say, if you're struggling to defeat the blank page, refer to a tried-and-tested process to remind you of what you need to do. And if you're planning to launch a digital product, but are struggling with your own brain fog around pre-launch content - then I'm inviting you to The Profitable Pre-Launch Workshop! In 60 minutes, I'll walk you through my pre-launch POWER framework *and* how I apply it to my client's launches so you can create your own profitable pre-launch content with intention. Link in bio to register! It's free, and yes, there will be a replay available. Session 1: Nov 8th, 7pm ET/ Nov 9th 11am AEDT Session 2: Nov 9th 2:30pm ET/ Nov 10th 6:30am AEDT . . . . #freelancewriter #launchcopy #coursecreators #creativeentrepreneur #risingtidesociety #evergreenlaunch #livelaunch #launchemails #businesschicks #launchcopywriter #womeninbusiness #DCA #courselaunch #coursecreator #launchstrategy #prelaunch #prelaunchstrategy #digitalproduct #freeworkshop

3 weeks ago

View on Instagram |

1/5

"Build it and they'll come."

You’ve probably heard this^ saying before.

And when it comes to creating your digital product, you may be tempted to believe it's true…

But while this may work if you build a winery in the Yarra Valley that make the very best wine (clink) 🍷

Or if you set up a donut store near a gym (cheeky) 🍩

It's less likely to work for your course or digital product.

Gone are the days where you can announce your new product and have people instantly flinging their credit card at you.

Now, everyone and their dog is launching a digital product, and it's getting hella saturated out there.

Which means your audience can’t hop online without being bombarded with ads crying, “Buy This” and Buy Now!” on their feeds.

So in order to make sure your audience buys from YOU ―

You need to spend time convincing your audience why *your* digital product is worth their hard-earned dollars.

That's where your pre-launch content comes in.

Not sure what to talk about during your pre-launch?

Then it's your lucky day...

I'm running a FREE zero-sales-pitch workshop designed to help you create pre-launch content that packs a powerful punch and drives more sales on Day 1 of your launch...

(...So you can spend less time stressing and more time sipping🍷)

Link in bio to save your seat.

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#freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerframework #powerupyourprelaunch #freeworkshop

itsashchow

•

"Build it and they'll come." You’ve probably heard this^ saying before. And when it comes to creating your digital product, you may be tempted to believe it's true… But while this may work if you build a winery in the Yarra Valley that make the very best wine (clink) 🍷 Or if you set up a donut store near a gym (cheeky) 🍩 It's less likely to work for your course or digital product. Gone are the days where you can announce your new product and have people instantly flinging their credit card at you. Now, everyone and their dog is launching a digital product, and it's getting hella saturated out there. Which means your audience can’t hop online without being bombarded with ads crying, “Buy This” and Buy Now!” on their feeds. So in order to make sure your audience buys from YOU ― You need to spend time convincing your audience why *your* digital product is worth their hard-earned dollars. That's where your pre-launch content comes in. Not sure what to talk about during your pre-launch? Then it's your lucky day... I'm running a FREE zero-sales-pitch workshop designed to help you create pre-launch content that packs a powerful punch and drives more sales on Day 1 of your launch... (...So you can spend less time stressing and more time sipping🍷) Link in bio to save your seat. . . . . . . . . #freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerframework #powerupyourprelaunch #freeworkshop

3 weeks ago

View on Instagram |

2/5

[Free Workshop] Ever wondered how you can get *more* sales rolling through your doors on Day 1 of your launch?

The answer starts with your pre-launch content.

AKA. the things you say *before* your cart even opens.

But if you're like, "cool, what the heck do I even talk about in my pre-launch content?"

Or

"Omg, I have to create even *more* content for my bloody launch?!" *screams and throws up*

Then The Profitable Pre-Launch Workshop is for Y-O-U.

In 60-supercharged-minutes, I'll show you how you can create profitable pre-launch content that *intentionally* nurtures your audience so they're ready to press buy as soon as your doors open.

Specifically, you'll walk away knowing:

💥The 5 things your pre-launch content must do on repeat to demonstrate the value of your offer (AKA my signature POWER framework)

💥How to identify the *specific* objections & beliefs that’re deterring your audience from your offer (Hint: it’s not *just* time & money)

💥The 3 pre-launch posts you can create immediately to nurture your audience and counter their objections

💥The 3 key differences between your pre-launch and your launch content

AND I'll be showing you how I've applied this to my own clients' launches to get sales rolling in on Day 1 (and even, earlier!).

My goal is to make sure you walk away with the lightning bolt of clarity you need to create *profitable* pre-launch content.

AND to make sure you won't waste another minute creating content that doesn't actually nurture your audience (cos who the hell has time for that?!).

So what are you waiting for?

Link in bio to register for The Profitable Pre-Launch Workshop.

There are 2 sessions for you to choose from. And yes, a replay will be available if you can't make it so sign up anyways!

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#freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerfra

[Free Workshop] Ever wondered how you can get *more* sales rolling through your doors on Day 1 of your launch?

The answer starts with your pre-launch content.

AKA. the things you say *before* your cart even opens.

But if you're like, "cool, what the heck do I even talk about in my pre-launch content?"

Or

"Omg, I have to create even *more* content for my bloody launch?!" *screams and throws up*

Then The Profitable Pre-Launch Workshop is for Y-O-U.

In 60-supercharged-minutes, I'll show you how you can create profitable pre-launch content that *intentionally* nurtures your audience so they're ready to press buy as soon as your doors open.

Specifically, you'll walk away knowing:

💥The 5 things your pre-launch content must do on repeat to demonstrate the value of your offer (AKA my signature POWER framework)

💥How to identify the *specific* objections & beliefs that’re deterring your audience from your offer (Hint: it’s not *just* time & money)

💥The 3 pre-launch posts you can create immediately to nurture your audience and counter their objections

💥The 3 key differences between your pre-launch and your launch content

AND I'll be showing you how I've applied this to my own clients' launches to get sales rolling in on Day 1 (and even, earlier!).

My goal is to make sure you walk away with the lightning bolt of clarity you need to create *profitable* pre-launch content.

AND to make sure you won't waste another minute creating content that doesn't actually nurture your audience (cos who the hell has time for that?!).

So what are you waiting for?

Link in bio to register for The Profitable Pre-Launch Workshop.

There are 2 sessions for you to choose from. And yes, a replay will be available if you can't make it so sign up anyways!

.
.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerfra

[Free Workshop] Ever wondered how you can get *more* sales rolling through your doors on Day 1 of your launch?

The answer starts with your pre-launch content.

AKA. the things you say *before* your cart even opens.

But if you're like, "cool, what the heck do I even talk about in my pre-launch content?"

Or

"Omg, I have to create even *more* content for my bloody launch?!" *screams and throws up*

Then The Profitable Pre-Launch Workshop is for Y-O-U.

In 60-supercharged-minutes, I'll show you how you can create profitable pre-launch content that *intentionally* nurtures your audience so they're ready to press buy as soon as your doors open.

Specifically, you'll walk away knowing:

💥The 5 things your pre-launch content must do on repeat to demonstrate the value of your offer (AKA my signature POWER framework)

💥How to identify the *specific* objections & beliefs that’re deterring your audience from your offer (Hint: it’s not *just* time & money)

💥The 3 pre-launch posts you can create immediately to nurture your audience and counter their objections

💥The 3 key differences between your pre-launch and your launch content

AND I'll be showing you how I've applied this to my own clients' launches to get sales rolling in on Day 1 (and even, earlier!).

My goal is to make sure you walk away with the lightning bolt of clarity you need to create *profitable* pre-launch content.

AND to make sure you won't waste another minute creating content that doesn't actually nurture your audience (cos who the hell has time for that?!).

So what are you waiting for?

Link in bio to register for The Profitable Pre-Launch Workshop.

There are 2 sessions for you to choose from. And yes, a replay will be available if you can't make it so sign up anyways!

.
.
.
.
.
.
.
.
#freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerfra

itsashchow

•

[Free Workshop] Ever wondered how you can get *more* sales rolling through your doors on Day 1 of your launch? The answer starts with your pre-launch content. AKA. the things you say *before* your cart even opens. But if you're like, "cool, what the heck do I even talk about in my pre-launch content?" Or "Omg, I have to create even *more* content for my bloody launch?!" *screams and throws up* Then The Profitable Pre-Launch Workshop is for Y-O-U. In 60-supercharged-minutes, I'll show you how you can create profitable pre-launch content that *intentionally* nurtures your audience so they're ready to press buy as soon as your doors open. Specifically, you'll walk away knowing: 💥The 5 things your pre-launch content must do on repeat to demonstrate the value of your offer (AKA my signature POWER framework) 💥How to identify the *specific* objections & beliefs that’re deterring your audience from your offer (Hint: it’s not *just* time & money) 💥The 3 pre-launch posts you can create immediately to nurture your audience and counter their objections 💥The 3 key differences between your pre-launch and your launch content AND I'll be showing you how I've applied this to my own clients' launches to get sales rolling in on Day 1 (and even, earlier!). My goal is to make sure you walk away with the lightning bolt of clarity you need to create *profitable* pre-launch content. AND to make sure you won't waste another minute creating content that doesn't actually nurture your audience (cos who the hell has time for that?!). So what are you waiting for? Link in bio to register for The Profitable Pre-Launch Workshop. There are 2 sessions for you to choose from. And yes, a replay will be available if you can't make it so sign up anyways! . . . . . . . . #freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerfra

3 weeks ago

View on Instagram |

3/5

First weekend away after 3 months in lockdown ❤

Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me.

But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪
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#smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

First weekend away after 3 months in lockdown ❤

Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me.

But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪
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#smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

First weekend away after 3 months in lockdown ❤

Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me.

But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪
.
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#smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

First weekend away after 3 months in lockdown ❤

Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me.

But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪
.
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.
.
#smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

First weekend away after 3 months in lockdown ❤

Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me.

But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪
.
.
.
.
.
.
#smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

First weekend away after 3 months in lockdown ❤

Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me.

But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪
.
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.
.
.
#smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

itsashchow

•

First weekend away after 3 months in lockdown ❤ Was crazy close to not going because in the lead up to releasing my own offers & helping clients with their Black Friday launches, my To-Do list has been screaming bloody murder at me. But milkshake & coffee dates, scenic walks, and cuddling the nephews has been the break I need to recharge and reset so I can finish off the year strong 💪 . . . . . . #smallbusinessowner #copywriter #writer #soworthloving #twloha #creativebusiness #creativebusinessowner #creativemornings #creativeentrepreneur #freelancer #womanownedbusiness #freelancingfemales #dearash #mycreativebusiness #creativepreneur #launchcopywriter

4 weeks ago

View on Instagram |

4/5

Still don't think a pre-launch strategy can make a huge difference to your launch? Think again.

As a team of seasoned copywriters, @thecopywriterclub already knew the ins and outs of launching their business program for new(ish) copywriters: The Copywriter Accelerator.

The only thing they were missing? An effective pre-launch strategy.

With tons of competition in their space, they knew they needed their audience to see the value of The Accelerator and get them through the doors early.

Soooo I rolled up my sleeves, tapped into the psyche of other copywriters (which was pretty easy for me 😉) and mapped out the roadmap for their pre-launch strategy.

One that:

👊Helped their prospects understand *why* they needed the support of a business program like The Accelerator

👊Positioned Rob & Kira as the best mentors they could have on this journey

👊Gave them a truckload of content ideas & pre-launch events they could use to fully leverage all of their platforms (FB group, email list, podcast)

👊Helped the whole launch team get on the same page and roll out the strategy while Kira was on maternity leave 👶

As a result, The Copywriter Club -

🎉Doubled their warm audience conversions by filling 21 spots during the early-bird enrollment (the most they ever enrolled during the early-bird was 10)

🎉Brought in $17k more just in pre-launch revenue

🎉Had one of their largest launches AND came the closest they ever have to hitting a 6-figure launch

Want to create profitable pre-launch content that gets sales rolling in early? Download my free guide where I walk you through the signature POWER framework I used to create their pre-launch strategy. Link in bio.

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#freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerframework #powerupyourprelaunch #leadmagnet

Still don't think a pre-launch strategy can make a huge difference to your launch? Think again.

As a team of seasoned copywriters, @thecopywriterclub already knew the ins and outs of launching their business program for new(ish) copywriters: The Copywriter Accelerator.

The only thing they were missing? An effective pre-launch strategy.

With tons of competition in their space, they knew they needed their audience to see the value of The Accelerator and get them through the doors early.

Soooo I rolled up my sleeves, tapped into the psyche of other copywriters (which was pretty easy for me 😉) and mapped out the roadmap for their pre-launch strategy.

One that:

👊Helped their prospects understand *why* they needed the support of a business program like The Accelerator

👊Positioned Rob & Kira as the best mentors they could have on this journey

👊Gave them a truckload of content ideas & pre-launch events they could use to fully leverage all of their platforms (FB group, email list, podcast)

👊Helped the whole launch team get on the same page and roll out the strategy while Kira was on maternity leave 👶

As a result, The Copywriter Club -

🎉Doubled their warm audience conversions by filling 21 spots during the early-bird enrollment (the most they ever enrolled during the early-bird was 10)

🎉Brought in $17k more just in pre-launch revenue

🎉Had one of their largest launches AND came the closest they ever have to hitting a 6-figure launch

Want to create profitable pre-launch content that gets sales rolling in early? Download my free guide where I walk you through the signature POWER framework I used to create their pre-launch strategy. Link in bio.

.
.
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.
.
.
#freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerframework #powerupyourprelaunch #leadmagnet

itsashchow

•

Still don't think a pre-launch strategy can make a huge difference to your launch? Think again. As a team of seasoned copywriters, @thecopywriterclub already knew the ins and outs of launching their business program for new(ish) copywriters: The Copywriter Accelerator. The only thing they were missing? An effective pre-launch strategy. With tons of competition in their space, they knew they needed their audience to see the value of The Accelerator and get them through the doors early. Soooo I rolled up my sleeves, tapped into the psyche of other copywriters (which was pretty easy for me 😉) and mapped out the roadmap for their pre-launch strategy. One that: 👊Helped their prospects understand *why* they needed the support of a business program like The Accelerator 👊Positioned Rob & Kira as the best mentors they could have on this journey 👊Gave them a truckload of content ideas & pre-launch events they could use to fully leverage all of their platforms (FB group, email list, podcast) 👊Helped the whole launch team get on the same page and roll out the strategy while Kira was on maternity leave 👶 As a result, The Copywriter Club - 🎉Doubled their warm audience conversions by filling 21 spots during the early-bird enrollment (the most they ever enrolled during the early-bird was 10) 🎉Brought in $17k more just in pre-launch revenue 🎉Had one of their largest launches AND came the closest they ever have to hitting a 6-figure launch Want to create profitable pre-launch content that gets sales rolling in early? Download my free guide where I walk you through the signature POWER framework I used to create their pre-launch strategy. Link in bio. . . . . . . . #freelancewriter #creativecopywriter #launchcopy #freelancinggems #femalefreelancer #coursecreators #creativeentrepreneur #launchcopywriter #risingtidesociety #creativepreneur #evergreenlaunch #livelaunch #launchemails #businesschicks #salespage #launchcopywriter #womeninbusiness #creativementor #DCA #courselaunch #coursecreator #launchstrategy #salespage #prelaunch #prelaunchstrategy #powerframework #powerupyourprelaunch #leadmagnet

1 month ago

View on Instagram |

5/5

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