A few weeks ago, I opened my inbox to see a big, fat sales pitch staring me down. I thought it’d be fun to take what I know about copywriting and dissect this email sales pitch so you can learn how to write emails that sell.
It’s been 2 whole years since I became a copywriter. They say hindsight is 20/20 so in true Ash-style, I’m going to do what I do best: write a letter to my past self sharing what I wish I knew two years ago.
I feel honoured knowing that every person on my list has chosen to welcome me into their inbox. So I want to pass it forward, and tell you exactly why email lists are vital for any business or writer.
I’m tempted to nap for an hour. I’m my own boss, I tell myself. I’m in control of my day.
It’s easy to adopt the world’s definition of success when all you see are the Kylie Jenner’s and Elon Musk’s of the world splattered across magazine covers. But it can come at a great cost.
Irrespective of who does or doesn’t show up for you, you’re worth celebrating. Every inch of you is worth breaking out the confetti and silly string for.