If only the whole process didn’t take so dang long!

Let me know if this sounds familiar ―

You send out a survey to your audience…

… then spend hours squinting at spreadsheets and scrolling through responses.

You try to curate and “condense” your research into a Google Doc…

But that’s tough when all of it feels crucial.

(Plus what if you really need that obscure but *could* be relevant detail about your audience’s habits?)

So you copy over 90% of the information only to still find yourself waist-deep in an ocean of data.

Even when you're finally ready to get into the writing flow, you're constantly disrupting your train of thought ―

Airtable is THE secret weapon in my audience research process

And in 45 mins, you’re going to find out why 😉

In this practical workshop, you’ll discover:

✅ How I use Airtable to organise all my research for every copy project so I can dive into writing faster and with more clarity

✅ The strategies I use to efficiently sift through 1000s of survey responses (yes, really!) so I can save valuable time

✅ How I prepare for a week of interviews to make the most out of these valuable interactions

✅ How to leverage Airtable’s Views, Segmentation, and Group functions to focus on only the most relevant responses at the right time

✅ How to compile info about the client, their background, and their offer in one place (so you’re not wasting time scrolling through every asset they own when you’re writing)

✅ The tag hack I use within Airtable to speed up my search for the precise pieces of information I need

GET MY PRE-LAUNCH QUESTIONNAIRE

FOR FREE

AKA the must-have set of questions I ask all my clients to identify the most compelling topics to use in their pre-launch content

With this in your arsenal, you'll know:

How to acknowledge and address your audience's objections or misconceptions
How to communicate what makes *this* offer different from everyone else's
What makes you the expert on this topic
The unique approach you're adopting around this specific topic

This is usually only available inside of The Pre-Launch POWER Pack ($399)... but you can swipe these coveted questions PLUS The Airtable Advantage in one go.

You’ll love this workshop if:

🙌 You want a better audience research process besides staring at spreadsheets and scrolling through Google Docs

🙌 You’re curious about Airtable and want to know how to leverage its features to help you streamline your process

🙌 You’re already using Airtable but you want to know how to maximise its features to streamline your research process

🙌 You’re familiar with the voice-of-customer research process, but you’re looking for an easy way to speed up the process

You’re better off giving this workshop a miss if:

❌ You already have a way of organising audience research that works for you ―

Great! If it ain’t broke, don’t fix it.

❌ You want to learn how to use Airtable for other purposes, like creating a content calendar, tracking your leads, or more ―

While the strategies I show you are transferable to other “Bases,” this workshop only focuses on how I use it to organise & streamline audience research.

❌ You want to learn the strategy behind HOW to conduct voice-of-customer & audience research

This workshop assumes you’re already familiar with the how and why behind audience research + message mining.

While you’ll get a copy of the type of questions I ask in my surveys and a copy of my message mining base ― I don’t go in-depth into the strategy behind the best questions to ask for your specific audience.

Rather, it’s focused on what to do *after* you’ve sent out your surveys and how to organise the data in a cohesive way using Airtable.

(Looking to learn about the strategy *behind* audience research? Peep the FAQs below.)

I use Airtable for nearly everything in my business.

I use it to plan my social media content calendar, collect lead inquiries & client testimonials, keep track of the gazillion courses I’ve purchased…

And I even used it to plan my wedding!

(Using Airtable’s Filter & Group function, I was able to keep track of our wedding vendors, guest list, budget, and all the finicky wedding details― without drowning in information overload!

And I’ll show you how to wield these functions to your advantage too.)

But my absolute favourite way to use Airtable is to organise my audience and VOC research.

It’s been an absolute gamechanger at curating information when I’ve worked with clients who can collect a staggering 4,000 responses from one survey.

I’m able to leverage its features to spot patterns within individual audience segments that trigger ideas for how to create profitable pre-launch & launch strategies and write high-impact copy.

I’m able to dive into the writing process faster because I’m no longer jumping between multiple tabs and fatiguing my brain from all the context-switching.

And now, I’m going to show you how you too can tap into Airtable to streamline your audience research process without the overwhelm!

“But isn’t Airtable just another version of a spreadsheet?”

Yes, and a racecar is just another version of a bicycle.

Both are capable of getting you to the same destination, but one offers a turbocharged shortcut that can get you there faster with more flash and substance.

And that turbocharge *really* kicks in when you know how to navigate it.

In this workshop, I’m going to show you how to steer in the right direction with Airtable so you can transform the overwhelming data chaos into a treasure trove of information AND dive into the writing process faster armed with the right insights.

So what do you say?

Ready to tap into the power of Airtable for yourself and revamp your research process?

FAQs

I’m brand new to Airtable ― will this help me?

Like with any new piece of software, it may take time to wrap your head around the different terminology and dashboard. But once you’ve signed up for an account, this workshop will show you the exact steps to take to organise your audience research in a way that works for you.

I don’t get thaat many responses from my surveys. Will your steps and strategies still be useful for me?

Yes! While a tiny handful of my clients can get an eye-watering amount of survey responses, I’ve also used the same strategies when working with clients with smaller audiences (who only get 5-10 responses to their surveys).

Either way, Airtable has been a game changer for helping me compile all the info about the audience and the client’s offer in ONE place so I’m no longer surfing through multiple tabs.

It’s even helped me create a comprehensive database for my *own* offers and audience research ― one that I can update and return to again and again when writing my copy

Do I need to get the paid version of Airtable?

Nope. You can easily conduct your audience research using the free version of Airtable. The only reason you’ll need to upgrade is if:

Your “records” (AKA your survey responses or rows in the database) exceed 1000
You want to invite collaborators (like a team member) to edit your database

I’ve got more questions!

And I’ve got more answers to share! Flick me an email at hello@ashchow.com and I’ll be sure to respond ASAP.

Guess what?

Guess what?

Grab my Pre-Launch Questionnaire

AND Airtable Advantage Bundle

for $9

Here's a closer look inside...

The Airtable Advantage Workshop

Audience and Voice-of-Customer (VOC) research is the key to writing empathy-driven copy and content that resonates

It’s the most crucial, skip-it-and-regret-it step for every launch and copy project because it:

If only the whole process didn’t take so dang long!

Because you’re bouncing in and out of 50 open tabs to find the crucial nuggets of info you need

Well, all of that stops here!

The Airtable Advantage Workshop

Airtable is THE secret weapon in my audience research process

AND FOR THE NEXT 30 MINS ―

GET MY PRE-LAUNCH QUESTIONNAIRE

The instant you join, you get:

You’ll love this workshop if:

You’re better off giving this workshop a miss if:

Hey, You.

I’m Ash Chow ―